Big Shifts Ahead

JOHN BURNS has helped executives form demographic-based strategies for more than 27 years. He wrote this book to create clarity for himself and his clients. John is a highly regarded consultant and speaker and is the CEO of John Burns Real Estate Consulting. He earned his BA in economics from Stanford University and his MBA from UCLA. CHRIS PORTER is vice president and chief demographer at John Burns Real Estate Consulting, where he has helped many executives anticipate demographic shifts over the last decade. He earned his BA in economics from Princeton University and his MS in journalism from Northwestern University.

• INTRODUCTION PART ONE: CONCLUSIONS AND NEW FRAMEWORKS 1: CONCLUSIONS 2: GENERATIONS BY DECADE 3: THE 4 BIG INFLUENCERS PART TWO: THE BIGGEST DEMOGRAPHIC OPPORTUNITIES 4: RISE OF THE WORKING WOMAN 5: A WAVE OF AFFLUENT IMMIGRANTS 6: RETIREE EXPLOSION UNDERWAY 7: FINALLY LEAVING THE NEST PART THREE: LIFESTYLE SHIFTS 8: RENTING IN THE SHARING ECONOMY 9: HEADING SOUTH IN DROVES 10: A NEW SURBAN™ WAY OF LIFE APPENDIX 1: NEIGHBORHOOD CLASSIFICATIONS APPENDIX 2: MORE FORECAST TABLES ACKNOWLEDGMENTS ABOUT THE AUTHORS EXHIBIT LIST INDEX