JOHN H. FISHER has practiced catastrophic injury law in New York State for more than twenty years. John has been cited as a legal expert on numerous occasions by TRIAL, the magazine of the American Association for Justice, and New York Law Journal. He speaks frequently for the New York State Bar Association, the National Trial Lawyers, PILMMA, Great Legal Marketing, and county and regional bar associations concerning law practice management, internet marketing for lawyers, referral-based marketing, and trial skills. John graduated from University of Notre Dame Law School in 1991. He currently resides in New York.

• WHAT THEY’RE SAYING FOREWORD INTRODUCTION: A STORY OF REDEMPTION Part 1: The Power of Mind-set 1: THE BEST ADVICE I EVER GOT 2: HOW TO DEFINE YOUR LAW FIRM’S CORE VALUES 3: WHY LAW FIRMS DIE 4: YOUR FIVE-YEAR STRATEGIC PLAN 5: LIFESTYLES OF THE RICH AND FAMOUS LAWYERS Part 2: The Manager MANAGEMENT OF YOUR TEAM 6: HOW TO CHART THE FUTURE OF YOUR LAW FIRM 7: WHY LAWYERS HATE MEETINGS 8: HOW TO HIRE YOUR NEXT SUPERSTAR 9: HOW TO SET EXPECTATIONS FOR YOUR TEAM 10: TIME MANAGEMENT FOR MANIACS 11: THE ULTIMATE SYSTEM BUILDER 12: THE INTAKE SYSTEM THAT WORKS WHEN YOU SLEEP 13: FOUR STEPS FOR AN INCREDIBLY PRODUCTIVE DAY 14: CREATING A CULTURE OF “WOW” FOR YOUR CLIENTS 15:GET TING MORE FROM YOUR STAFF THAN YOU COULD EVER DREAM POSSIBLE CASE MANAGEMENT 16: THE BEST WAYS TO LIMIT THE COSTS OF A LAWSUIT 17: HOW TO GET YOUR BEST CASES TO TRIAL 18: THE SECRET TO BUILDING A MULTIMILLION-DOLL AR INJURY LAW FIRM 19: BURN YOUR ANNUAL GOALS INTO THE GROUND! GOAL SETTING AND FINANCIAL MANAGEMENT 20: HOW TO MANAGE A LAW FIRM FOR PROFIT 21: MANAGING YOUR LAW FIRM BY THE NUMBERS 22: A LAWYER’S WORST NIGHTMARE 23: FINANCIAL PL ANNING FOR THE SAVV Y PL AINTIFFS’ LAWYER 24: HOW TO PREVENT YOUR CLIENTS’ FINANCIAL RUIN Part 3: The Entrepreneur NON-DIGITAL MARKETING 25: HOW TO START A LAW FIRM FROM SCRATCH 26: THE LOST ART OF L AW YER-TO -L AW YER, REFERRAL-BASED MARKETING 27: AUTOMATING THE “WOW” EXPERIENCE 28: SPEAKING YOUR WAY TO NEW CASES 29: SEVEN STEPS TO BECOMING A MEDIA DARLING 30: HOW TO WRITE A BESTSELLING BOOK FOR LAWYERS 31: MARKETING YOUR LAW FIRM LIKE NO ONE ELSE INTERNET MARKETING 32: YOUR BLUEPRINT FOR A KICK-ASS LAWYER WEBSITE 33: THREE SIMPLE RULES FOR KILLER WEB CONTENT 34: WINNING THE GAME OF PAY PER CLICK 35: MASTERING THE ART OF LINK BUILDING 36: THE MAGIC FORMUL A THAT GUARANTEES FIVE- STAR ONLINE REVIEWS 37: THE ANATOMY OF A LAWYER VIDEO SOCIAL MEDIA MARKETING 38: THE HARD, COLD TRUTH ABOUT SOCIAL MEDIA FOR LAWYERS 39: WHY EVERY LAWYER SHOULD BE ON FACEBOOK 40: THE POWER OF LIVESTREAMING FOR LAWYERS THE ENTREPRENEURIAL LAWYER’S SECRET WEAPONS 41: HOW TO BUILD TRUST AND CREDIBILIT Y IN A CYNICAL WORLD 42: HOW TO MOVE BEYOND MEDIOCRITY 43: THE HIDDEN TRUTH ABOUT THE PRACTICE OF LAW 44: HOW TO CREATE ENTREPRENEURIAL-MINDED ASSOCIATES 45: THE TWENTY-FOUR-HOUR-A-DAY LAW FIRM Part 4: The Trial Lawyer TRIAL PREPARATION 46: HOW TO (ALMOST) GO INSIDE THE JURY DELIBERATION ROOM 47: HOW TO EDUCATE YOUR CLIENTS ABOUT THEIR DEPOSITION AND SOCIAL MEDIA 48: HOW TO PREPARE YOUR CLIENT FOR TRIAL JURY SELECTION, TRIAL SKILLS & NEGOTIATION 49: THE SECRETS TO A POWERFUL JURY SELECTION 50: HOW TO WIN YOUR NEXT TRIAL 51: A NIGHTMARE ON ELK STREET 52: HOW TO SETTLE YOUR CASE FOR TOP DOLLAR 53: MY LIFETIME OF FAILURE CONCLUSION: ACTION IS EVERYTHING ACKNOWLEDGMENTS ABOUT JOHN APPENDIX: OUR RECOMMENDED READING LIST

JOHN H. FISHER has practiced catastrophic injury law in New York State for more than twenty years. John has been cited as a legal expert on numerous occasions by TRIAL, the magazine of the American Association for Justice, and New York Law Journal. He speaks frequently for the New York State Bar Association, the National Trial Lawyers, PILMMA, Great Legal Marketing, and county and regional bar associations concerning law practice management, internet marketing for lawyers, referral-based marketing, and trial skills. John graduated from University of Notre Dame Law School in 1991. He currently resides in New York.

• WHAT THEY’RE SAYING FOREWORD INTRODUCTION: A STORY OF REDEMPTION Part 1: The Power of Mind-set 1: THE BEST ADVICE I EVER GOT 2: HOW TO DEFINE YOUR LAW FIRM’S CORE VALUES 3: WHY LAW FIRMS DIE 4: YOUR FIVE-YEAR STRATEGIC PLAN 5: LIFESTYLES OF THE RICH AND FAMOUS LAWYERS Part 2: The Manager MANAGEMENT OF YOUR TEAM 6: HOW TO CHART THE FUTURE OF YOUR LAW FIRM 7: WHY LAWYERS HATE MEETINGS 8: HOW TO HIRE YOUR NEXT SUPERSTAR 9: HOW TO SET EXPECTATIONS FOR YOUR TEAM 10: TIME MANAGEMENT FOR MANIACS 11: THE ULTIMATE SYSTEM BUILDER 12: THE INTAKE SYSTEM THAT WORKS WHEN YOU SLEEP 13: FOUR STEPS FOR AN INCREDIBLY PRODUCTIVE DAY 14: CREATING A CULTURE OF “WOW” FOR YOUR CLIENTS 15:GET TING MORE FROM YOUR STAFF THAN YOU COULD EVER DREAM POSSIBLE CASE MANAGEMENT 16: THE BEST WAYS TO LIMIT THE COSTS OF A LAWSUIT 17: HOW TO GET YOUR BEST CASES TO TRIAL 18: THE SECRET TO BUILDING A MULTIMILLION-DOLL AR INJURY LAW FIRM 19: BURN YOUR ANNUAL GOALS INTO THE GROUND! GOAL SETTING AND FINANCIAL MANAGEMENT 20: HOW TO MANAGE A LAW FIRM FOR PROFIT 21: MANAGING YOUR LAW FIRM BY THE NUMBERS 22: A LAWYER’S WORST NIGHTMARE 23: FINANCIAL PL ANNING FOR THE SAVV Y PL AINTIFFS’ LAWYER 24: HOW TO PREVENT YOUR CLIENTS’ FINANCIAL RUIN Part 3: The Entrepreneur NON-DIGITAL MARKETING 25: HOW TO START A LAW FIRM FROM SCRATCH 26: THE LOST ART OF L AW YER-TO -L AW YER, REFERRAL-BASED MARKETING 27: AUTOMATING THE “WOW” EXPERIENCE 28: SPEAKING YOUR WAY TO NEW CASES 29: SEVEN STEPS TO BECOMING A MEDIA DARLING 30: HOW TO WRITE A BESTSELLING BOOK FOR LAWYERS 31: MARKETING YOUR LAW FIRM LIKE NO ONE ELSE INTERNET MARKETING 32: YOUR BLUEPRINT FOR A KICK-ASS LAWYER WEBSITE 33: THREE SIMPLE RULES FOR KILLER WEB CONTENT 34: WINNING THE GAME OF PAY PER CLICK 35: MASTERING THE ART OF LINK BUILDING 36: THE MAGIC FORMUL A THAT GUARANTEES FIVE- STAR ONLINE REVIEWS 37: THE ANATOMY OF A LAWYER VIDEO SOCIAL MEDIA MARKETING 38: THE HARD, COLD TRUTH ABOUT SOCIAL MEDIA FOR LAWYERS 39: WHY EVERY LAWYER SHOULD BE ON FACEBOOK 40: THE POWER OF LIVESTREAMING FOR LAWYERS THE ENTREPRENEURIAL LAWYER’S SECRET WEAPONS 41: HOW TO BUILD TRUST AND CREDIBILIT Y IN A CYNICAL WORLD 42: HOW TO MOVE BEYOND MEDIOCRITY 43: THE HIDDEN TRUTH ABOUT THE PRACTICE OF LAW 44: HOW TO CREATE ENTREPRENEURIAL-MINDED ASSOCIATES 45: THE TWENTY-FOUR-HOUR-A-DAY LAW FIRM Part 4: The Trial Lawyer TRIAL PREPARATION 46: HOW TO (ALMOST) GO INSIDE THE JURY DELIBERATION ROOM 47: HOW TO EDUCATE YOUR CLIENTS ABOUT THEIR DEPOSITION AND SOCIAL MEDIA 48: HOW TO PREPARE YOUR CLIENT FOR TRIAL JURY SELECTION, TRIAL SKILLS & NEGOTIATION 49: THE SECRETS TO A POWERFUL JURY SELECTION 50: HOW TO WIN YOUR NEXT TRIAL 51: A NIGHTMARE ON ELK STREET 52: HOW TO SETTLE YOUR CASE FOR TOP DOLLAR 53: MY LIFETIME OF FAILURE CONCLUSION: ACTION IS EVERYTHING ACKNOWLEDGMENTS ABOUT JOHN APPENDIX: OUR RECOMMENDED READING LIST