Goncalves and Xia provide an excellent analysis and frameworkfor understanding the impact emerging economies will have on theglobal economy. Great primer for those interested in understandingthe opportunities and complexities arising from the emerging marketssuch as CIVETS and ASEAN and their influence on the advancedeconomies. I highly recommend this book to anyone looking to learnmore about the interplay between emerging and advanced economiesand what that means for political economic shifts in the globalorder. —Shaun Rein, Founder, China Market Research Group,Shanghai, ChinaThis book is a part of a series that recognizes that the intensecompetition among emerging markets and against advancedeconomies to capture their share of the global economy. Mostimportant to this end is the study and practice of internationalbusiness and foreign trade.Undertaking such a study raises many questions—Whatcompetitive advantages do these emerging economies enjoyin comparison to advanced economies, such as the G7, andwhat are the origins of those advantages? Why are emergingmarkets becoming the powerhouse of world economygrowth and the firms doing business there internationalizingso aggressively? And why in the past decade has the pace ofinternationalization accelerated so rapidly and what are thechallenges and possible solutions?
