Conducting Business Across Borders

If you are a native speaker of English working in business or cross cultural communication, then this book is for you. You will learn how to communicate clearly in English with non-native speakers and minimize misunderstandings. The communication process is analyzed from the non- native perspective. You will thus understand the difficulties and frustrations that non-natives encounter in their relationships (work and social) with you, your colleagues and your company.Many misunderstandings boil down to language. However when working in an international environment we tend to blame misunderstandings on differences in culture. We thus often ignore the fact that we may simply have misinterpreted what the other person has said to us, or we may not have been clear in what we ourselves said to that person.