Tomas Chamorro-Premuzic is the Chief Innovation Officer at ManpowerGroup, a professor of business psychology at University College London and Columbia University, a cofounder of Deeper Signals, and an associate at the Harvard Kennedy School's Entrepreneurial Finance Lab. He is the author of Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his TEDx talk is based, and I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique.

Advance Praise for Don't Be Yourself:"With his unique blend of insight and irreverence, Tomas illuminates why we should not chase the illusive and ultimately problematic notion of authenticity but rather cultivate respect, openness, compromise, and commitment to something greater than ourselves. I wish I had written this book!" — Amy Edmondson, Novartis Professor of Leadership and Management, Harvard Business School"A wonderfully refreshing read that cuts through the slogans and fads to get to the science and substance." — Julia Gillard, former Prime Minister of Australia"If you're tired of cookie-cutter life hacks or leadership advice and ready for something that works in the real world, this entertaining, witty, and authoritative book deserves a prime spot on your desk." — Ilya Bonic, President, Global Career and Head of Strategy, Mercer"Few books truly challenge the mantras we live by—and this book is one of them. Don't Be Yourself reveals the hidden costs of blind authenticity worship and offers a smarter, more socially attuned approach to navigating identity. An eye-opening read." — Sandra Matz, author, Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior"With his signature mix of data and wit, Tomas Chamorro-Premuzic exposes the popular perversion of the lifelong quest to be ourselves and instead proposes changing, performing, and staying close and open to others." — Gianpiero Petriglieri, Professor of Organizational Behavior, INSEAD"This book dismantles the authenticity myth through compelling research and insightful analysis. An enlightening read for those ready to evolve." — Stefan Salzer, Global Head of Human Resources, Red Bull

Tomas Chamorro-Premuzic is the Chief Innovation Officer at ManpowerGroup, a professor of business psychology at University College London and Columbia University, a cofounder of Deeper Signals, and an associate at the Harvard Kennedy School's Entrepreneurial Finance Lab. He is the author of Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his TEDx talk is based, and I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique.

Advance Praise for Don't Be Yourself:"With his unique blend of insight and irreverence, Tomas illuminates why we should not chase the illusive and ultimately problematic notion of authenticity but rather cultivate respect, openness, compromise, and commitment to something greater than ourselves. I wish I had written this book!" — Amy Edmondson, Novartis Professor of Leadership and Management, Harvard Business School"A wonderfully refreshing read that cuts through the slogans and fads to get to the science and substance." — Julia Gillard, former Prime Minister of Australia"If you're tired of cookie-cutter life hacks or leadership advice and ready for something that works in the real world, this entertaining, witty, and authoritative book deserves a prime spot on your desk." — Ilya Bonic, President, Global Career and Head of Strategy, Mercer"Few books truly challenge the mantras we live by—and this book is one of them. Don't Be Yourself reveals the hidden costs of blind authenticity worship and offers a smarter, more socially attuned approach to navigating identity. An eye-opening read." — Sandra Matz, author, Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior"With his signature mix of data and wit, Tomas Chamorro-Premuzic exposes the popular perversion of the lifelong quest to be ourselves and instead proposes changing, performing, and staying close and open to others." — Gianpiero Petriglieri, Professor of Organizational Behavior, INSEAD"This book dismantles the authenticity myth through compelling research and insightful analysis. An enlightening read for those ready to evolve." — Stefan Salzer, Global Head of Human Resources, Red Bull

Tomas Chamorro-Premuzic is the Chief Innovation Officer at ManpowerGroup, a professor of business psychology at University College London and Columbia University, a cofounder of Deeper Signals, and an associate at the Harvard Kennedy School's Entrepreneurial Finance Lab. He is the author of Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his TEDx talk is based, and I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique.

Advance Praise for Don't Be Yourself:"With his unique blend of insight and irreverence, Tomas illuminates why we should not chase the illusive and ultimately problematic notion of authenticity but rather cultivate respect, openness, compromise, and commitment to something greater than ourselves. I wish I had written this book!" — Amy Edmondson, Novartis Professor of Leadership and Management, Harvard Business School"A wonderfully refreshing read that cuts through the slogans and fads to get to the science and substance." — Julia Gillard, former Prime Minister of Australia"If you're tired of cookie-cutter life hacks or leadership advice and ready for something that works in the real world, this entertaining, witty, and authoritative book deserves a prime spot on your desk." — Ilya Bonic, President, Global Career and Head of Strategy, Mercer"Few books truly challenge the mantras we live by—and this book is one of them. Don't Be Yourself reveals the hidden costs of blind authenticity worship and offers a smarter, more socially attuned approach to navigating identity. An eye-opening read." — Sandra Matz, author, Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior"With his signature mix of data and wit, Tomas Chamorro-Premuzic exposes the popular perversion of the lifelong quest to be ourselves and instead proposes changing, performing, and staying close and open to others." — Gianpiero Petriglieri, Professor of Organizational Behavior, INSEAD"This book dismantles the authenticity myth through compelling research and insightful analysis. An enlightening read for those ready to evolve." — Stefan Salzer, Global Head of Human Resources, Red Bull