Sport Public Relations

AvG. Clayton Stoldt,Stephen W. Dittmore

Häftad, Engelska, 2026

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Beskrivning

Navigate the evolving world of sport public relations.Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of public relations (PR) in sport.The textbook presents essential topics such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder management. It blends theoretical frameworks with practical applications, offering readers a well-rounded understanding of how PR functions within sport organizations. Each chapter is enriched with real-world case studies, updated statistics, and contemporary examples that reflect current industry practices and challenges.Featuring an all-new full-color presentation, the fourth edition includes updated content:Sidebars addressing artificial intelligence (AI), ethical issues in PR, and the challenges of communicating in a high-speed digital worldFocused discussion on name, image, and likeness (NIL) issues and athlete brandingNew social media usage statistics, information about new trends in short-form content, and a case study on Gymshark's influencer marketing strategyReinforced crisis communication planning with updated examples and strategies for evaluating response effectiveness, complemented by a new student activity addressing a crisis communication scenarioInformation on digital engagement strategies beyond social media, with updated Internet usage data, discussions of cybersecurity, and an exploration of the impact of legal sports betting on website engagementA semester-long project in which students will complete a series of assignments that culminate in the creation of a sport PR campaign planWith a wealth of updated content and a continued focus on real-world applications, this text will give students the skills needed to succeed in today's complex media and stakeholder environment. Emphasis on current technologies ensures readers are not only learning foundational PR principles but also gaining insight into how to apply them in modern, high-stakes scenarios. By addressing both external and internal communication strategies, the book prepares future professionals to build strong brands, manage crises, engage communities, and lead with purpose in a digitally driven and socially conscious industry.Related online learning activities delivered through HKPropel include key term flash cards, a semester-long sport PR campaign project, and a crisis communication scenario activity. Pedagogical aids such as chapter objectives, key terms, sidebars, case studies, end-of-chapter summaries, recommended learning activities, and callouts directing students to the online activities are included throughout the text.With Sport Public Relations, Fourth Edition, students will learn to think strategically about public relations in the sport context and develop consistent communication and stronger relationships between sport organizations and their key publics.Note: A code for accessing HKPropel is included with all print books.

Produktinformation

Utgivningsdatum:2026-03-02
Mått:216 x 279 x 19 mm
Vikt:839 g
Format:Häftad
Språk:Engelska
Antal sidor:296
Upplaga:4
Förlag:Human Kinetics Publishers
ISBN:9781718235571

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Mer om författaren

G. Clayton Stoldt, EdD, is a professor of sport management and the faculty athletics representative (FAR) at Wichita State University (WSU) in Kansas. He has taught and conducted research in sport public relations for more than 25 years. He was a college sport information director for 10 years, with responsibilities spanning media relations, donor advancement, and broadcasting. Stoldt also has nearly 20 years of academic administration experience at WSU, including serving as an interim dean, an associate dean, and a department chair.Stoldt has published and presented extensively on the topic of sport public relations. His work as an academic leader and a sport public relations practitioner has been recognized at the national level, and he is highly engaged in college athletics based on his current role as a FAR.Stephen W. Dittmore, PhD, is the dean of the Silverfield College of Education and Human Services at the University of North Florida. Prior to this role, he spent two years at Baldwin Wallace University as dean of the College of Education and Health Sciences and 14 years as an administrator and faculty member at the University of Arkansas. He worked in sport public relations in both the 1996 and 2002 Olympic Games as director for the Salt Lake Olympic Organizing Committee, coordinator for the Atlanta Committee for the Olympic Games, and public relations manager for USA Wrestling. In 2015, he served as the venue media manager for the Special Olympics World Games in Los Angeles.Dittmore is a member of the Society for American Baseball Research. He is also the author of Jim Gilliam: The Forgotten Dodger and served as an assistant editor for the Athletic Director U website.Mike Ross, EdD, is associate dean and an associate professor of sport management at Wichita State University (WSU), with teaching specializations in sport public relations, technology in sport management, and sport leadership. Prior to joining the faculty in 2010, Ross was the assistant media relations director for WSU Athletics. He has sustained his involvement in sport communication practice in a number of ways, including serving as director of media operations for several NCAA men's and women's basketball regional events hosted in Wichita.Ross was the recipient of the Leadership in the Advancement of Teaching Award in 2016 and the College of Education Emory Lindquist Faculty Teaching Award in 2018, both from WSU.

Innehållsförteckning

Chapter 1. Introducing Sport Public RelationsDefinition of Sport Public RelationsEvolution of Sport Public RelationsSport Public Relations in PracticeFoundational Skills in Sport Public RelationsPublic Relations ValueChapter 2. Integrating Public Relations With Strategic ManagementPublic Relations as a Strategic Management DriverOrganizational Stakeholders and PublicsStakeholder CommunicationIssues ManagementReputation ManagementChapter 3. Engaging Key Publics via Social Media and AppsSocial Media Use in Public RelationsTypes of Social Media PlatformsStrategic Considerations for Social Media UseCareers in Social Media ManagementChapter 4. Engaging Key Publics via Other Digital PlatformsWebsite Use in Sport Public RelationsOther Website Development ConsiderationsWebsites for Specific StakeholdersBlogsPodcastsNew Media Limitations and ProblemsChapter 5. Engaging Key Publics via Legacy MediaMedia GuidesPrint Organizational MediaElectronic Organizational MediaCorporate CommunicationsChapter 6. Managing the Sport Organization–Media RelationshipDefinition of Mass MediaMass Media and Sport HistoryToday's MediaSport EnvironmentServing the Media at Organizational EventsReporting StatisticsReporting Play-by-Play InformationChapter 7. Employing News Media TacticsMedia Policy DevelopmentNews ReleasesMedia PitchesInterviewsNews ConferencesDigital Media CentersMedia DaysMedia ToursChapter 8. Communicating in Times of CrisisNature of Crises and the Need to Plan for ThemPreparing for a CrisisManaging a CrisisAssessing a Crisis ResponseCrisis Response Case StudiesChapter 9. Cultivating Positive Relationships in the CommunityUniqueness of Sport Corporate Social ResponsibilityEvolution of Sport Social ResponsibilityStrategic Sport Corporate Social ResponsibilityCommunication of Corporate Social ResponsibilityChapter 10. Advancing Relationships With External and Internal PublicsCustomer and Member RelationshipsSponsor RelationshipsDonor RelationshipsGovernment RelationshipsEmployee RelationshipsInvestor RelationshipsAppendix. Sample Crisis Communication Plan

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