Mike Ross – författare

Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals.The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders.The communications environment is continuously evolving.Community relations, employee relations, and donor relations are as critical as media relations within the sport industry.Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem.Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media-such as blogs, podcasts, virtual fan communities, and video-as well as approaches to developing content, metrics for measuring success, and skills for managing media in sportAn examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journeyConsiderations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crisesAlso new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates.With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics.Note: A code for accessing HKPropel is included with this ebook.

Navigate the evolving world of sport public relations.Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of public relations (PR) in sport.The textbook presents essential topics such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder management. It blends theoretical frameworks with practical applications, offering readers a well-rounded understanding of how PR functions within sport organizations. Each chapter is enriched with real-world case studies, updated statistics, and contemporary examples that reflect current industry practices and challenges.Featuring an all-new full-color presentation, the fourth edition includes updated content:Sidebars addressing artificial intelligence (AI), ethical issues in PR, and the challenges of communicating in a high-speed digital worldFocused discussion on name, image, and likeness (NIL) issues and athlete brandingNew social media usage statistics, information about new trends in short-form content, and a case study on Gymshark's influencer marketing strategyReinforced crisis communication planning with updated examples and strategies for evaluating response effectiveness, complemented by a new student activity addressing a crisis communication scenarioInformation on digital engagement strategies beyond social media, with updated Internet usage data, discussions of cybersecurity, and an exploration of the impact of legal sports betting on website engagementA semester-long project in which students will complete a series of assignments that culminate in the creation of a sport PR campaign planWith a wealth of updated content and a continued focus on real-world applications, this text will give students the skills needed to succeed in today's complex media and stakeholder environment. Emphasis on current technologies ensures readers are not only learning foundational PR principles but also gaining insight into how to apply them in modern, high-stakes scenarios. By addressing both external and internal communication strategies, the book prepares future professionals to build strong brands, manage crises, engage communities, and lead with purpose in a digitally driven and socially conscious industry.Related online learning activities delivered through HKPropel include key term flash cards, a semester-long sport PR campaign project, and a crisis communication scenario activity. Pedagogical aids such as chapter objectives, key terms, sidebars, case studies, end-of-chapter summaries, recommended learning activities, and callouts directing students to the online activities are included throughout the text.With Sport Public Relations, Fourth Edition, students will learn to think strategically about public relations in the sport context and develop consistent communication and stronger relationships between sport organizations and their key publics.Note: A code for accessing HKPropel is included with all print books.