I enjoyed reading the book as many time as I need a reminder, or to learn new things because it is full of great information that at times, it requires me to stop, practice, and then go back to the book for more. I will say it is a must have for a sales person, but also for any negotiator, or any person in business in general. This is a great book specially for team leaders looking to improve coaching strategies. Everything in the book has proven effective for me.
