Strategic International Marketing

Inbunden, Engelska, 2026

1 868 kr

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Beskrivning

This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and political landscapes. Topics include market entry strategies, global branding, and digital marketing trends. Case studies illustrate successful international marketing campaigns and the challenges of cross-border operations. The book emphasizes analytical tools and frameworks for decision-making in dynamic markets. It is designed for students and professionals in business, marketing, and international trade, offering practical insights into achieving competitive advantage globally.

Produktinformation

Utgivningsdatum:2026-04-30
Mått:152 x 229 x undefined mm
Format:Inbunden
Språk:Engelska
Antal sidor:221
Förlag:Arcler Press
ISBN:9781779563798

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Mer om författaren

Prof. Sunil Kumar Tiwari is a professor and head at Awadhesh Pratap Singh University in Rewa, Madhya Pradesh. He has 16 years of experience in academia and administration. Prof. Tiwari holds a Ph.D. in Economics from Awadhesh Pratap Singh University. He has held various administrative positions, including Dean of Faculty and Executive Council Member. Prof. Tiwari has published books and articles in national and international journals. He has participated in conferences and presented on topics related to higher education and human resource development. He has consulting experience, including conducting management development programs. He has received awards and fellowships for his contributions to education and research. Prof. Tiwari has successfully guided 17 Ph.D. and 20 M.Phil. scholars. He has also visited Oxford University in London and the University of Malaya in Kuala Lumpur for academic purposes.

Innehållsförteckning

Chapter 1 Introduction to Strategic International Marketing Chapter 2 Market Research in International Marketing Chapter 3 Entry Strategies in International Marketing Chapter 4 Developing Marketing Strategies for Global Markets. Chapter 5 Managing Products and Services in International Markets Chapter 6 International Marketing Ethics and Corporate Social Responsibility Chapter 7 Global Brand Management Chapter 8 International Marketing Communication Chapter 9 International Marketing Metrics and Performance Evaluation Chapter 10 Future Trends in Strategic International Marketing