Inbunden, Engelska, 2013
Research Themes for Events
Av Rebecca Finkel, David McGillivray, Gayle McPherson, Peter Robinson
1355 kr
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Beskrivning
*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Produktinformation
- Utgivningsdatum: 2013-10-25
- Mått: 172 x 244 x 15 mm
- Vikt: 570 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 192
- Förlag: CABI Publishing
- ISBN: 9781780642529
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