Inbunden, Engelska, 2015
Handbook of Service Business
Management, Marketing, Innovation and Internationalisation
Av John R. Bryson, Peter W. Daniels
Del i serien Research Handbooks in Business and Management series
3302 kr
Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.
Beskrivning
Produktinformation
- Utgivningsdatum: 2015-04-24
- Mått: 169 x 244 x undefined mm
- Format: Inbunden
- Språk: Engelska
- Serie: Research Handbooks in Business and Management series
- Förlag: Edward Elgar Publishing Ltd
- ISBN: 9781781000403
Utforska kategorier
Mer om författaren
Edited by John R. Bryson, Professor of Enterprise and Economic Geography, Department of Strategy and International Business, Birmingham Business School, University of Birmingham and the late Peter W. Daniels, formerly Emeritus Professor of Geography, School of Geography, Earth and Environmental Sciences, University of Birmingham, UK
Recensioner i media
'This book presents the newest research on service business from an economic, production and geographical perspective. It contains profound analyses and new approaches. New business trends, internationalization and economic development of service industries are analyzed, as are managerial and innovation issues. The book is a much needed supplement to the current widespread focus on service marketing and Service Dominant Logic. It is highly recommended to all academics, students and practitioners dealing with service business and industrial policy.'
Betyg & recensioner
0 recensioner
Inga recensioner tillgängliga.