Global Brewery Industry

Edited by Jens Gammelgaard, Copenhagen Business School, Denmark and Christoph Dörrenbächer, Berlin School of Economics and Law, Germany

‘This book describes a number of different empirical studies and evaluations of the international brewery industry. This industry has recently undergone two climactic changes within a ten to fifteen year time period. These are a significant industry-wide consolidation of firms and market shares accompanied by the internationalization of what was previously a largely local industry. Understanding the drivers and implications of such abrupt and massive change in the competitive environment of an industry is of great interest to international and strategic management scholars. Most of the book’s chapters address this issue, some at the global industry level, some at a regional level, and some at the level of a specific country. Taken together, they comprise an insightful case study of an interesting industry at its most interesting point in time.’

• Contents:ForewordPeter J. BuckleyIntroduction Jens Gammelgaard and Christoph DörrenbächerPART I: INTERNATIONAL MARKET DEVELOPMENTS AND FIRM PERFORMANCE1. How Mergers and Acquisitions Restructured the International Brewery Industry 2000–2010 – and WhyKurt Pedersen, Erik S. Madsen and Lars Lund-Thomsen2. Market Leadership, Firm Performance and Consolidation in the Central and Eastern European Brewing SectorKristian JakobsenPART II: HOST COUNTRY INSTITUTIONAL EFFECTS3. Reaching Distant Parts? The Internationalization of Brewing and Local Organizational EmbeddednessGraham Hollinshead and Mairi Maclean4. Market Integration and Transportation: Beer in Lao PDRMagnus Andersson and Ari KokkoPART III: MULTI-POINT COMPETITION AND RIVALRIES5. The Estonian Beer Market: The Battle for Market LeadershipJorma Larimo, Andres Kuusik and Urmas Varblane6. Carlsberg in India: Entry Strategy in Global Oligopolistic IndustriesAnne K. Hoenen and Michael W. HansenPART IV: CROSS-BORDER M&A INTEGRATION AND SUBSIDIARY DEVELOPMENT7. Subsidiary Strategic Responsibilities and Autonomy in CarlsbergJens Gammelgaard and Bersant Hobdari8. Post-acquisition Resource Redeployment and Synergy Creation: The Case of Heineken’s Large Acquisitions Scottish & Newcastle and FEMSAChristoph Dörrenbächer and Andreas ZabyPART V: LEADERSHIP AND INTERNATIONALIZATION9. Leadership and Preparedness to Internationalize in the Brewing Industry: The Case of Asahi Breweries of JapanChristopher Williams, Seijiro Takeshita, Mélanie Gilles, Carolin Ruhe, Janne Smith and Svenja Troll10. The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense InternationalizationIan M. Taplin, Jens Gammelgaard, Christoph Dörrenbächer and Mike GeppertPART VI: BOUNDLESS CUSTOMER INTERFACES: SOCIAL MEDIA AND TOURISM11. The Use of Social Media in the Beer Brewing IndustryNicolai Pogrebnyakov12. Sun, Alcohol and Sex: Enacting Beer TourismAna María MunarIndex