Economics of Digitization

Edited by Shane Greenstein, Professor and Kellogg Chair of Information Technology, Northwestern University, US, Avi Goldfarb, Professor of Marketing, University of Toronto, Canada and Catherine Tucker, Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing, MIT Sloan School of Management, US

'The digital economy has spurred a burgeoning literature in economics, marketing and strategy. Recent innovations led to the design of new markets with unparalleled data availability and targeted customization. This collection offers an outstanding reference for scholars and data-driven practitioners who wish to understand the subtleties of this new economy.'

• Contents:AcknowledgementsIntroductionShane Greenstein, Avi Goldfarb and Catherine TuckerPART ISUPPLY AND DEMAND FOR THE INTERNET 1. Shane Greenstein (2000), ‘Building and Delivering the Virtual World: Commercializing Services for Internet Access’2. Timothy Simcoe (2012), ‘Standard Setting Committees: Consensus Governance for Shared Technology Platforms’3. Timothy F. Bresnahan and Shane Greenstein (1999), ‘Technological Competition and the Structure of the Computer Industry’4. Gregory L. Rosston, Scott J. Savage and Donald M. Waldman (2010), ‘Household Demand for Broadband Internet in 2010’5. Erik Brynjolfsson, Yu (Jeffrey) Hu and Michael D. Smith (2003), ‘Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers’6. Scott Wallsten and Colleen Mallahan (2010), ‘Residential Broadband Competition in the United States’PART IIELECTRONIC COMMERCE AND COMPETITION7. Michael R. Baye, John Morgan and Patrick Scholten (2004), ‘Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site’8. Fiona Scott Morton, Florian Zettelmeyer and Jorge Silva-Risso (2001), ‘Internet Car Retailing’9. Glenn Ellison and Sara Fisher Ellison (2009), ‘Search, Obfuscation, and Price Elasticities on the Internet’10. Erik Brynjolfsson and Michael D. Smith (2000), ‘Frictionless Commerce? A Comparison of Internet and Conventional Retailers’11. Chris Forman, Anindya Ghose and Avi Goldfarb (2009), ‘Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live’12. Luís Cabral and Ali Hortaçsu (2010), ‘The Dynamics of Seller Reputation: Theory and Evidence from eBay’PART III THE STRUCTURE OF ONLINE AND OFFLINE CLUSTERING 13. Ajay Agrawal and Avi Goldfarb (2008), ‘Restructuring Research: Communication Costs and the Democratization of University Innovation’14. Bernardo S. Blum and Avi Goldfarb (2006), ‘Does the Internet Defy the Law of Gravity?’15. Matthew Gentzkow and Jesse M. Shapiro (2011), ‘Ideological Segregation Online and Offline’16. Xiaoquan (Michael) Zhang and Feng Zhu (2011), ‘Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia’PART IVGOVERNANCE AND INSTITUTIONS 17. Austan Goolsbee (2000), ‘In a World without Borders: The Impact of Taxes on Internet Commerce’18. Eric T. Anderson, Nathan M. Fong, Duncan I. Simester and Catherine E. Tucker (2010), ‘How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet’19. Avi Goldfarb and Catherine Tucker (2011), ‘Advertising Bans and the Substitutability of Online and Offline Advertising’20. Amalia R. Miller and Catherine E. Tucker (2011), ‘Can Health Care Information Technology Save Babies?’21. Avi Goldfarb and Catherine E. Tucker (2011), ‘Privacy Regulation and Online Advertising’22. Ashish Arora, Chris Forman, Anand Nandkumar and Rahul Telang (2010), ‘Competition and Patching of Security Vulnerabilities: An Empirical Analysis’23. Felix Oberholzer-Gee and Koleman Strumpf (2007), ‘The Effect of File Sharing on Record Sales: An Empirical Analysis’24. Rafael Rob and Joel Waldfogel (2006), ‘Piracy on the High C's: Music Downloading, Sales Displacement, and Social Welfare in a Sample of College Students’25. Hal R. Varian (2005), ‘Copying and Copyright’