Edited by Hemant Merchant, Professor of Global Business, University of South Florida, US

’Hemant Merchant has compiled a useful, 15-paper collection of contemporary contributions to our understanding of emerging markets. This is a welcome volume. It provides a mix of theory, empirical analyses, and a module on operational practices. As such, not only might this book serve as comprehensive resource, it could also be used as the core text for an MSc course on emerging markets.’

• Contents:PART I EXTENDING THEORETICAL AND CONCEPTUAL THINKING ABOUT EMERGING MARKETS1. How do Emerging Markets Differ from Developed Markets?: A Conceptual and Empirical AnalysisOlga E. Annushkina, Hemant Merchant, Renata Trinca Colonel and Elena Berselli2. Heterogeneous Economic Space in a Global Archipelago: An Economic Geography Perspective of Emerging MarketsClaes G. Alvstam, Patrick Strom and Robert Wentrup3. Institutional Theory and Institution Building in Emerging EconomiesLen J. Treviño4. Emerging Market Multinationals and Theory Development: A Multi-theoretical ApproachAlvaro Cuervo-Cazurra5. Learning from Sustainability Initiatives in Emerging MarketsKarin Braunsberger and Richard O. FlammPART II OPERATIONAL PRACTICES IN EMERGING MARKETS AND THEIR IMPLICATIONS6. Mapping Institutional Influences on Multinational Firms’ R&D Investments in Emerging Markets: The Case of IndiaKrishnan Nair, Jaideep Prabhu, Hemant Merchant7. Brand Management Practices in an Emerging Country MarketEkrem Tatoglu, Mehmet Demirbag and Daragh O'Reiley8. Employability of Older Workers in a Changing Labor Market: The Case of a Post-Soviet CountryRūta Kazlauskaitė, Irena Pupienienė and Ilona Bučiūnienė9. Establishment Mode Strategy of Multinational Enterprises in the Emerging Economies: Influences of, and the Moderating Interrelationship Between Cultural Distance and Economic Freedom Ahmad Arslan and Jorma Larimo10. Drivers and Strategies of International Service Firms in Emerging Markets Michael Wendelboe Hansen, Peter D. Ørberg Jensen and Bent PetersenPART III LOOKING FORWARD: ECLECTIC PERSPECTIVES ON EMERGING MARKETS11. Emerging Paradigms of Corporate Governance and Managerial Professionalization in Family FirmsKavil Ramachandran, Shefali Joshi and Navneet Bhatnagar12. Multi-level Reputation Influences on Latin America’s Inward and Outward Foreign Direct InvestmentWilliam Newburry and Abrahim Soleimani13. The Internationalization of Hidden Champions: Setting the Context for Advancing Research on Emerging Market Strategies for German Mittelstand FirmsChristian Landau, Amit Karna and Florian Täube 14. Managing at the Edge of Chaos: Middle East North Africa – Perspectives for International ManagementMelodena Stephens Balakrishnan 15. Government Policy Uncertainty and Corporate Investment in Emerging MarketsChaiporn VithessonthiIndex

Edited by Hemant Merchant, Professor of Global Business, University of South Florida, US

’Hemant Merchant has compiled a useful, 15-paper collection of contemporary contributions to our understanding of emerging markets. This is a welcome volume. It provides a mix of theory, empirical analyses, and a module on operational practices. As such, not only might this book serve as comprehensive resource, it could also be used as the core text for an MSc course on emerging markets.’

• Contents:PART I EXTENDING THEORETICAL AND CONCEPTUAL THINKING ABOUT EMERGING MARKETS1. How do Emerging Markets Differ from Developed Markets?: A Conceptual and Empirical AnalysisOlga E. Annushkina, Hemant Merchant, Renata Trinca Colonel and Elena Berselli2. Heterogeneous Economic Space in a Global Archipelago: An Economic Geography Perspective of Emerging MarketsClaes G. Alvstam, Patrick Strom and Robert Wentrup3. Institutional Theory and Institution Building in Emerging EconomiesLen J. Treviño4. Emerging Market Multinationals and Theory Development: A Multi-theoretical ApproachAlvaro Cuervo-Cazurra5. Learning from Sustainability Initiatives in Emerging MarketsKarin Braunsberger and Richard O. FlammPART II OPERATIONAL PRACTICES IN EMERGING MARKETS AND THEIR IMPLICATIONS6. Mapping Institutional Influences on Multinational Firms’ R&D Investments in Emerging Markets: The Case of IndiaKrishnan Nair, Jaideep Prabhu, Hemant Merchant7. Brand Management Practices in an Emerging Country MarketEkrem Tatoglu, Mehmet Demirbag and Daragh O'Reiley8. Employability of Older Workers in a Changing Labor Market: The Case of a Post-Soviet CountryRūta Kazlauskaitė, Irena Pupienienė and Ilona Bučiūnienė9. Establishment Mode Strategy of Multinational Enterprises in the Emerging Economies: Influences of, and the Moderating Interrelationship Between Cultural Distance and Economic Freedom Ahmad Arslan and Jorma Larimo10. Drivers and Strategies of International Service Firms in Emerging Markets Michael Wendelboe Hansen, Peter D. Ørberg Jensen and Bent PetersenPART III LOOKING FORWARD: ECLECTIC PERSPECTIVES ON EMERGING MARKETS11. Emerging Paradigms of Corporate Governance and Managerial Professionalization in Family FirmsKavil Ramachandran, Shefali Joshi and Navneet Bhatnagar12. Multi-level Reputation Influences on Latin America’s Inward and Outward Foreign Direct InvestmentWilliam Newburry and Abrahim Soleimani13. The Internationalization of Hidden Champions: Setting the Context for Advancing Research on Emerging Market Strategies for German Mittelstand FirmsChristian Landau, Amit Karna and Florian Täube 14. Managing at the Edge of Chaos: Middle East North Africa – Perspectives for International ManagementMelodena Stephens Balakrishnan 15. Government Policy Uncertainty and Corporate Investment in Emerging MarketsChaiporn VithessonthiIndex

Edited by Hemant Merchant, Professor of Global Business, University of South Florida, US

’Hemant Merchant has compiled a useful, 15-paper collection of contemporary contributions to our understanding of emerging markets. This is a welcome volume. It provides a mix of theory, empirical analyses, and a module on operational practices. As such, not only might this book serve as comprehensive resource, it could also be used as the core text for an MSc course on emerging markets.’

• Contents:PART I EXTENDING THEORETICAL AND CONCEPTUAL THINKING ABOUT EMERGING MARKETS1. How do Emerging Markets Differ from Developed Markets?: A Conceptual and Empirical AnalysisOlga E. Annushkina, Hemant Merchant, Renata Trinca Colonel and Elena Berselli2. Heterogeneous Economic Space in a Global Archipelago: An Economic Geography Perspective of Emerging MarketsClaes G. Alvstam, Patrick Strom and Robert Wentrup3. Institutional Theory and Institution Building in Emerging EconomiesLen J. Treviño4. Emerging Market Multinationals and Theory Development: A Multi-theoretical ApproachAlvaro Cuervo-Cazurra5. Learning from Sustainability Initiatives in Emerging MarketsKarin Braunsberger and Richard O. FlammPART II OPERATIONAL PRACTICES IN EMERGING MARKETS AND THEIR IMPLICATIONS6. Mapping Institutional Influences on Multinational Firms’ R&D Investments in Emerging Markets: The Case of IndiaKrishnan Nair, Jaideep Prabhu, Hemant Merchant7. Brand Management Practices in an Emerging Country MarketEkrem Tatoglu, Mehmet Demirbag and Daragh O'Reiley8. Employability of Older Workers in a Changing Labor Market: The Case of a Post-Soviet CountryRūta Kazlauskaitė, Irena Pupienienė and Ilona Bučiūnienė9. Establishment Mode Strategy of Multinational Enterprises in the Emerging Economies: Influences of, and the Moderating Interrelationship Between Cultural Distance and Economic Freedom Ahmad Arslan and Jorma Larimo10. Drivers and Strategies of International Service Firms in Emerging Markets Michael Wendelboe Hansen, Peter D. Ørberg Jensen and Bent PetersenPART III LOOKING FORWARD: ECLECTIC PERSPECTIVES ON EMERGING MARKETS11. Emerging Paradigms of Corporate Governance and Managerial Professionalization in Family FirmsKavil Ramachandran, Shefali Joshi and Navneet Bhatnagar12. Multi-level Reputation Influences on Latin America’s Inward and Outward Foreign Direct InvestmentWilliam Newburry and Abrahim Soleimani13. The Internationalization of Hidden Champions: Setting the Context for Advancing Research on Emerging Market Strategies for German Mittelstand FirmsChristian Landau, Amit Karna and Florian Täube 14. Managing at the Edge of Chaos: Middle East North Africa – Perspectives for International ManagementMelodena Stephens Balakrishnan 15. Government Policy Uncertainty and Corporate Investment in Emerging MarketsChaiporn VithessonthiIndex