Personal Style Blogs

Rosie Findlay is a lecturer in cultural and historical studies at London College of Fashion, University of the Arts London.

'Findlay has compiled a detailed, well-researched and accessible account of what personal style blogging is, where it came from and how it has grown. She pulls apart the psychology of the style blog and blogger, revealing them to be far more complex and important than they are often given credit for. She writes in an engaging, personal way that does not distract from the academic importance of her subject. Readers can feel her passion for the topic and world of personal style blogging through the voice of her writing, however, and that makes for an engaging academic piece. [...] Personal Style Blogs: Appearances That Fascinate is perfect for readers of any level, be they approaching it at an undergraduate, postgraduate, professional or merely casual level, it is informative and comprehensive and an overall interesting and enjoyable read.'

• Acknowledgements Introduction Chapter 1: A Succession of Quick Leaps Chapter 2: Blogging the Bedroom Chapter 3: Intimacy at a Distance Chapter 4: Performing Fashion’s Imaginary Chapter 5: Style Bloggers and the Contested Field of Fashion Conclusion References Index