Capturing the Innovation Opportunity Space

Creating Business Models with New Forms of Innovation

Inbunden, Engelska, 2017

1 834 kr

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Beskrivning

Innovation is changing and this exciting book explores how the shift to more collaborative ways of working with users, online communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables managers, policymakers and academics to better understand emerging new business opportunities. Drawing on the findings of the latest international research, this book provides a systematic and clear understanding of the radical business models that new forms of innovation are making possible. The authors offer a wide range of examples and case studies that explore how firms have benefited from these new forms of innovation. A novel approach to innovation planning and strategy is also introduced, and the book concludes with a four-stage process that shows how firms can work to capture their own Innovation Opportunity Space. Defining the state of the art in the field, this will be an essential resource for managers, academics and researchers of business organisation and innovation.

Produktinformation

Utgivningsdatum:2017-07-28
Mått:156 x 234 x undefined mm
Format:Inbunden
Språk:Engelska
Antal sidor:240
Förlag:Edward Elgar Publishing Ltd
ISBN:9781783475513

Utforska kategorier

Mer om författaren

Stephen Flowers, Kent Business School, University of Kent, UK, Martin Meyer and Jari Kuusisto, University of Vaasa, Finland

Recensioner i media

'To anyone concerned with innovation, this book is a must-read. We observe that innovation is no longer the province of commercial firms, but increasingly distributed across end consumers, communities and the crowd. As a consequence, many existing organisations will see their business models cease to exist. This book is first to reveal how advantage can be taken from this new reality - by newcomers and existing organisations.'

Innehållsförteckning

Contents: 1. The New Frontier of Innovation 2. Innovation Pioneers - the Essential Role of users, on-line user communities and the crowd 3. Exploring the changing landscape of Innovation: the rise of Users, on-line Communities and the Crowd 4. Mapping the New World of innovation – the Innovation Opportunity Space 5. Defending Territory – changing forms of intellectual protection 6. New Frontier Business Models - creating value through innovation 7. Emerging Business Models in Settled Contexts 8. Emerging Business Models in Frontier Contexts 9. Capturing the Innovation Opportunity Space Index