Jari Kuusisto – författare

Innovation is changing and this exciting book explores how the shift to more collaborative ways of working with users, online communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables managers, policymakers and academics to better understand emerging new business opportunities. Drawing on the findings of the latest international research, this book provides a systematic and clear understanding of the radical business models that new forms of innovation are making possible. The authors offer a wide range of examples and case studies that explore how firms have benefited from these new forms of innovation. A novel approach to innovation planning and strategy is also introduced, and the book concludes with a four-stage process that shows how firms can work to capture their own Innovation Opportunity Space. Defining the state of the art in the field, this will be an essential resource for managers, academics and researchers of business organisation and innovation.

The book comprises a series of contributions and case studies fused together around the concept and dynamics of innovation – product, process, systems, marketing, organisation, roles, relations, norms, values and policy. The underlying theme is innovation as necessarily transformative, where the transformation is in the economic system for a better world. That better world is one that is inclusive, efficient and meets the global challenges. To that end the tools of innovation, measurement (effects vis-à-vis outcomes) and the enabling financial mechanisms are examined, evaluated and change is explored.