Foreign Operation Methods

The late Lawrence S. Welch, formerly Professor, Melbourne Business School, Australia, Gabriel R.G. Benito, Professor, BI Norwegian Business School, Norway and the late Bent Petersen, formerly Professor Emeritus, Copenhagen Business School, Denmark

'This is an important book. Many of us have a remarkably narrow view of what foreign operation methods entail. Now we can be exposed to the full range of operation methods in use today, as this book takes us well beyond entry modes. It explains longitudinal method use where change is the norm rather than the exception. If you have time to read only one book on foreign operation methods, this is the one!'--Rebecca Piekkari, Aalto University, Finland'`New forms of international venturing continue to emerge but these necessarily involve adaptations on exchange through the market and hierarchies, and by contracting. In this edition of Foreign Operation Methods, Welch and his co-authors present to a wide audience of practitioners, policy makers, scholars and students a comprehensive compilation of theoretical perspectives, descriptive expositions of a multitude of modes of operation, and importantly, strategic perspectives on mode changes and combinations as the firm's internationalisation evolves. This is the most complete book available on this topic written by scholars and accessible to all.'--Peter Liesch, The University of Queensland, Australia

• Contents: Preface PART I INTRODUCTION AND THEORY 1. Introduction 2. Theoretical approaches PART II MODES OF OPERATION 3. Franchising 4. Licensing 5. Management contracts 6. International outsourcing 7. Project operations 8. Exporting 9. Alliances 10. Foreign direct investment PART III STRATEGIES 11.Mode switching and stretching strategies 12. Mode combination strategies 13. Mode flexibility strategies PART IV CONCLUSION 14. Conclusion Index