Bent Petersen – författare

Presenting a clear and instructive toolkit for upper level undergraduate and postgraduate students to successfully understand and analyse foreign operation methods, this revised second edition brings up to date its unparalleled coverage with new theoretical and empirical research and the latest company case material. As experts in the field, the authors share their wealth of international knowledge to give the book a strong cross-cultural appeal.New to this edition:• an extended analysis using new and relevant case studies for students to explore foreign operation methods in the full range of small, large and multinational firmsupdated strategic analyses of emerging concerns, such as mode combination, flexibility and development over timea thorough overview of theoretical perspectives to encourage better understanding of the 'why, what and how' of mode decisionsan updated mode strategy section which allows you to challenge existing perspectives and research.Influenced by the needs of the next generation of international business, management and marketing students, this second edition provides the most comprehensive coverage of foreign operation methods in current literature, and will be an excellent introduction to the nature and range of mode options available to companies as they internationalise.

Presenting a clear and instructive toolkit for upper level undergraduate and postgraduate students to successfully understand and analyse foreign operation methods, this revised second edition brings up to date its unparalleled coverage with new theoretical and empirical research and the latest company case material. As experts in the field, the authors share their wealth of international knowledge to give the book a strong cross-cultural appeal.New to this edition:• an extended analysis using new and relevant case studies for students to explore foreign operation methods in the full range of small, large and multinational firmsupdated strategic analyses of emerging concerns, such as mode combination, flexibility and development over timea thorough overview of theoretical perspectives to encourage better understanding of the 'why, what and how' of mode decisionsan updated mode strategy section which allows you to challenge existing perspectives and research.Influenced by the needs of the next generation of international business, management and marketing students, this second edition provides the most comprehensive coverage of foreign operation methods in current literature, and will be an excellent introduction to the nature and range of mode options available to companies as they internationalise.

The global business landscape is changing — rapidly. The past decade has seen major disruptions, including the pandemic, military conflict, and geopolitical tensions, with severe ramifications for multinational organizations that operate as part of the global economy. It is no longer viable to optimize international business activities in tightly coupled value chains too rigid and inflexible to deal with major, often unexpected, disruptions. Instead, rapidly changing environmental conditions require flexible processes and structures to enable adaptation to major events.In this edited volume, researchers at the Copenhagen Business School, associated international scholars, and talented students attempt to make sense of these global political developments, considering how they may affect global business conditions, and how multinational enterprises can navigate them. The volume includes 18 distinct chapters addressing different business and policy challenges posed by an uncertain economic future. The possible consequences of these changes are analyzed in view of emerging trends toward deglobalization between Europe and the rest of the world. These will inevitably affect the structure of global industries, and multinational corporations must find ways to deal effectively with the changing conditions. Many of the contributions frame the issues from a European angle, whereas others present diverse backgrounds outside of European markets, including China, India, and the United States. So, the volume presents "European Perspectives," while also engaging with broader economic, political, and cultural views.