Lipi Begum is Programme Leader in Fashion Management at the Winchester School of Art, University of Southampton, UK. Formerly lecturer in Marketing and Branding at the London College of Fashion, University of the Arts London, she has worked as a global consultant for the ready-made garment sector in Bangladesh. She is developing her research practice in gender, South Asian consumer cultures and fashion creative industries.Rohit K Dasgupta is lecturer at the Institute for Media and Creative Industries, Loughborough University, UK. He is the author of Digital Queer Cultures of India (2017) and is co-editor of Masculinity and its Challenges in India (2014) and Rituparno Ghosh: Cinema, Gender and Art (2015).Reina Lewis is Centenary Professor of Cultural Studies at London College of Fashion, University of the Arts London, UK. Her books include: Muslim Fashion: Contemporary Style Cultures (2015); Rethinking Orientalism: Women, Travel and the Ottoman Harem (I.B. Tauris, 2004), Edited volumes include: Modest Fashion: Styling Bodies, Mediating Faith (I.B. Tauris, 2013); Gender, Modernity and Liberty: Middle Eastern and Western Women's Writings: A Critical Reader (with Nancy Micklewright, I.B. Tauris, 2006), and Feminist Postcolonial Theory: A Reader (with Sara Mills, 2003). Reina Lewis co-edits with Elizabeth Wilson the Dress Cultures Series at I.B. Tauris and the Cultures in Dialogue series with Teresa Heffernan.

[I]nteresting, thought-provoking, and insightful. The volume also points us towards interesting possibilities for future cross-disciplinary research collaborations. And it underscores that the relationship between individuals and their sartorial choices is not as straightforward as we might think. Neither is the connection between fashion designers and stylists and their choices regarding both their products and their markets.

• List of ImagesList of PlatesContributor NotesAcknowledgementsStyle, Fashion and Media in South Asian Youth Cultures - Lipi Begum, Rohit K. Dasgupta and Reina Lewis1. Street Style vs. Style on the Street?: Two Interpretations of Indian Street Fashion - Arti Sandhu2. Style-ish Girls and Local Boys: Young Women and Fashion in Chennai - Sneha Krishnan3. Rituparno Ghosh, Sartorial Codes and the Queer Bengali Youth - Rohit K. Dasgupta and Kaustav Bakshi4. In/Visible Space: Re?ections on the Realm of Dimensional Affect, Space and the Queer Racialised Self - Raisa Kabir in conversation with Lipi Begum and Rohit K. Dasgupta5. Faces of Subversion: Queer Looks of India - Sunil Gupta and Charan Singh6. Designing for ‘Zippies’ and the Madness of Bhootsavaar: On Commercially In?ected Artistic Nationalism and Branded ‘Subcultures’ - Tereza Kuldova7. Trouser Wearing Women: Changing Landscape of Fashion among Free Trade Zone Factory Workers and Contemporary Political Tensions in Sri Lanka - Sandya Hewamanne8. Changing Fashions of Bhutanese Youth: Impacts on Cultural and Individual Identity - Paul Strickland9. Matching Clothes and Matching Couples: The Role of Dress in Arranged Marriages in Kathmandu - Sarah Shepherd-Manandhar10. ‘Of Course It’s Beautiful, but I can’t Wear It!’: Constructions of Hindu Style among Young Hindustani Women in Amsterdam - Priya Swamy11. Bras are not for Burning: The Bra and Young Urban Women in Delhi and Bombay - Lipi BegumIndex

Lipi Begum is Programme Leader in Fashion Management at the Winchester School of Art, University of Southampton, UK. Formerly lecturer in Marketing and Branding at the London College of Fashion, University of the Arts London, she has worked as a global consultant for the ready-made garment sector in Bangladesh. She is developing her research practice in gender, South Asian consumer cultures and fashion creative industries.Rohit K Dasgupta is lecturer at the Institute for Media and Creative Industries, Loughborough University, UK. He is the author of Digital Queer Cultures of India (2017) and is co-editor of Masculinity and its Challenges in India (2014) and Rituparno Ghosh: Cinema, Gender and Art (2015).Reina Lewis is Centenary Professor of Cultural Studies at London College of Fashion, University of the Arts London, UK. Her books include: Muslim Fashion: Contemporary Style Cultures (2015); Rethinking Orientalism: Women, Travel and the Ottoman Harem (I.B. Tauris, 2004), Edited volumes include: Modest Fashion: Styling Bodies, Mediating Faith (I.B. Tauris, 2013); Gender, Modernity and Liberty: Middle Eastern and Western Women's Writings: A Critical Reader (with Nancy Micklewright, I.B. Tauris, 2006), and Feminist Postcolonial Theory: A Reader (with Sara Mills, 2003). Reina Lewis co-edits with Elizabeth Wilson the Dress Cultures Series at I.B. Tauris and the Cultures in Dialogue series with Teresa Heffernan.

[I]nteresting, thought-provoking, and insightful. The volume also points us towards interesting possibilities for future cross-disciplinary research collaborations. And it underscores that the relationship between individuals and their sartorial choices is not as straightforward as we might think. Neither is the connection between fashion designers and stylists and their choices regarding both their products and their markets.

• List of ImagesList of PlatesContributor NotesAcknowledgementsStyle, Fashion and Media in South Asian Youth Cultures - Lipi Begum, Rohit K. Dasgupta and Reina Lewis1. Street Style vs. Style on the Street?: Two Interpretations of Indian Street Fashion - Arti Sandhu2. Style-ish Girls and Local Boys: Young Women and Fashion in Chennai - Sneha Krishnan3. Rituparno Ghosh, Sartorial Codes and the Queer Bengali Youth - Rohit K. Dasgupta and Kaustav Bakshi4. In/Visible Space: Re?ections on the Realm of Dimensional Affect, Space and the Queer Racialised Self - Raisa Kabir in conversation with Lipi Begum and Rohit K. Dasgupta5. Faces of Subversion: Queer Looks of India - Sunil Gupta and Charan Singh6. Designing for ‘Zippies’ and the Madness of Bhootsavaar: On Commercially In?ected Artistic Nationalism and Branded ‘Subcultures’ - Tereza Kuldova7. Trouser Wearing Women: Changing Landscape of Fashion among Free Trade Zone Factory Workers and Contemporary Political Tensions in Sri Lanka - Sandya Hewamanne8. Changing Fashions of Bhutanese Youth: Impacts on Cultural and Individual Identity - Paul Strickland9. Matching Clothes and Matching Couples: The Role of Dress in Arranged Marriages in Kathmandu - Sarah Shepherd-Manandhar10. ‘Of Course It’s Beautiful, but I can’t Wear It!’: Constructions of Hindu Style among Young Hindustani Women in Amsterdam - Priya Swamy11. Bras are not for Burning: The Bra and Young Urban Women in Delhi and Bombay - Lipi BegumIndex

Lipi Begum is Programme Leader in Fashion Management at the Winchester School of Art, University of Southampton, UK. Formerly lecturer in Marketing and Branding at the London College of Fashion, University of the Arts London, she has worked as a global consultant for the ready-made garment sector in Bangladesh. She is developing her research practice in gender, South Asian consumer cultures and fashion creative industries.Rohit K Dasgupta is lecturer at the Institute for Media and Creative Industries, Loughborough University, UK. He is the author of Digital Queer Cultures of India (2017) and is co-editor of Masculinity and its Challenges in India (2014) and Rituparno Ghosh: Cinema, Gender and Art (2015).Reina Lewis is Centenary Professor of Cultural Studies at London College of Fashion, University of the Arts London, UK. Her books include: Muslim Fashion: Contemporary Style Cultures (2015); Rethinking Orientalism: Women, Travel and the Ottoman Harem (I.B. Tauris, 2004), Edited volumes include: Modest Fashion: Styling Bodies, Mediating Faith (I.B. Tauris, 2013); Gender, Modernity and Liberty: Middle Eastern and Western Women's Writings: A Critical Reader (with Nancy Micklewright, I.B. Tauris, 2006), and Feminist Postcolonial Theory: A Reader (with Sara Mills, 2003). Reina Lewis co-edits with Elizabeth Wilson the Dress Cultures Series at I.B. Tauris and the Cultures in Dialogue series with Teresa Heffernan.

[I]nteresting, thought-provoking, and insightful. The volume also points us towards interesting possibilities for future cross-disciplinary research collaborations. And it underscores that the relationship between individuals and their sartorial choices is not as straightforward as we might think. Neither is the connection between fashion designers and stylists and their choices regarding both their products and their markets.

• List of ImagesList of PlatesContributor NotesAcknowledgementsStyle, Fashion and Media in South Asian Youth Cultures - Lipi Begum, Rohit K. Dasgupta and Reina Lewis1. Street Style vs. Style on the Street?: Two Interpretations of Indian Street Fashion - Arti Sandhu2. Style-ish Girls and Local Boys: Young Women and Fashion in Chennai - Sneha Krishnan3. Rituparno Ghosh, Sartorial Codes and the Queer Bengali Youth - Rohit K. Dasgupta and Kaustav Bakshi4. In/Visible Space: Re?ections on the Realm of Dimensional Affect, Space and the Queer Racialised Self - Raisa Kabir in conversation with Lipi Begum and Rohit K. Dasgupta5. Faces of Subversion: Queer Looks of India - Sunil Gupta and Charan Singh6. Designing for ‘Zippies’ and the Madness of Bhootsavaar: On Commercially In?ected Artistic Nationalism and Branded ‘Subcultures’ - Tereza Kuldova7. Trouser Wearing Women: Changing Landscape of Fashion among Free Trade Zone Factory Workers and Contemporary Political Tensions in Sri Lanka - Sandya Hewamanne8. Changing Fashions of Bhutanese Youth: Impacts on Cultural and Individual Identity - Paul Strickland9. Matching Clothes and Matching Couples: The Role of Dress in Arranged Marriages in Kathmandu - Sarah Shepherd-Manandhar10. ‘Of Course It’s Beautiful, but I can’t Wear It!’: Constructions of Hindu Style among Young Hindustani Women in Amsterdam - Priya Swamy11. Bras are not for Burning: The Bra and Young Urban Women in Delhi and Bombay - Lipi BegumIndex