Claire Routley has worked in fundraising for fifteen years for a number of different charities, ranging from a local hospice to Age UK. Claire is now a consultant specialising in legacy and in-memory fundraising and is an in-demand speaker at conferences across the UK. She is a fellow of The Chartered Institute of Fundraising where she is also is a tutor and examiner. Claire holds the world's first PhD in Legacy Marketing and is also a chartered marketeer.

‘This is a really welcome guide to the elements of creating and implementing a fundraising strategy, filled with useful and practical tools to create a fundraising plan grounded in insight. The content on fundraising ethics, inclusion and diversity, and emergent and agile strategy makes this book incredibly relevant in today’s changing fundraising landscape.’ Katie Simmons, Director of Fundraising Strategy, British Red Cross

• 1Introduction2The external audit3 The internal audit4Research5Identifying your audience6Developing your message7Tactics 8Contemporary issues in fundraising9Fundraising ethics10Monitoring and control13Getting buy in11Budgeting and scheduling12 Avoiding wearout

Claire Routley has worked in fundraising for fifteen years for a number of different charities, ranging from a local hospice to Age UK. Claire is now a consultant specialising in legacy and in-memory fundraising and is an in-demand speaker at conferences across the UK. She is a fellow of The Chartered Institute of Fundraising where she is also is a tutor and examiner. Claire holds the world's first PhD in Legacy Marketing and is also a chartered marketeer.

‘This is a really welcome guide to the elements of creating and implementing a fundraising strategy, filled with useful and practical tools to create a fundraising plan grounded in insight. The content on fundraising ethics, inclusion and diversity, and emergent and agile strategy makes this book incredibly relevant in today’s changing fundraising landscape.’ Katie Simmons, Director of Fundraising Strategy, British Red Cross

• 1Introduction2The external audit3 The internal audit4Research5Identifying your audience6Developing your message7Tactics 8Contemporary issues in fundraising9Fundraising ethics10Monitoring and control13Getting buy in11Budgeting and scheduling12 Avoiding wearout

Claire Routley has worked in fundraising for fifteen years for a number of different charities, ranging from a local hospice to Age UK. Claire is now a consultant specialising in legacy and in-memory fundraising and is an in-demand speaker at conferences across the UK. She is a fellow of The Chartered Institute of Fundraising where she is also is a tutor and examiner. Claire holds the world's first PhD in Legacy Marketing and is also a chartered marketeer.

‘This is a really welcome guide to the elements of creating and implementing a fundraising strategy, filled with useful and practical tools to create a fundraising plan grounded in insight. The content on fundraising ethics, inclusion and diversity, and emergent and agile strategy makes this book incredibly relevant in today’s changing fundraising landscape.’ Katie Simmons, Director of Fundraising Strategy, British Red Cross

• 1Introduction2The external audit3 The internal audit4Research5Identifying your audience6Developing your message7Tactics 8Contemporary issues in fundraising9Fundraising ethics10Monitoring and control13Getting buy in11Budgeting and scheduling12 Avoiding wearout