Claire Routley – författare
Visar alla böcker från författaren Claire Routley. Handla med fri frakt och snabb leverans.
2 produkter
2 produkter
Häftad, Engelska, 2018
492 kr
Skickas
Legacies and in-memory gifts are a crucial source of income for charities, as well as a fulfilling giving experience for pledgers. For fundraisers doing the asking it can also be highly rewarding, but you need to have the skills and know-how to hone your approach. This ground-breaking guide brings together 24 of the charity sector's biggest thinkers and most experienced fundraisers to offer you sound, practical advice. The fourth edition explores the strategies and techniques that fundraisers need to know. It also covers legal and ethical issues, as well as essential information on how to manage legacy income. It is packed with case studies anddigital communications and media, new in-memory giving strategie and legacy administration systems. This is a key textbook for anyone responsible for fundraising, whether your post covers legacy giving in particular, or you have a wider remit. The guide will also be of use to senior charity staff, chief executives and trustees considering a legacies strategy.
Häftad, Engelska, 2021
492 kr
Skickas
Do you lurch from one fundraising campaign to the next, or are you able to step back and take the long view? The way you approach fundraising can make all the difference to your charity's success and its ultimate survival. The prudent fundraiser has to have a strategy in place that is both robust and dynamic, and this book will set you on the path to achieving that.Grounded in robust theory but with the needs of practitioners at its heart, this book will be your indispensable aid. It shows you how to:*Understand the internal and external fundraising environment*Identify your strategic objectives and key audiences*Structure your tactics*Track, measure and control your plan*Avoid strategic wear-outWith additional insights around contemporary issues and advice on how to establish an ethical framework for your fundraising, this guide is a pre-requisite for all fundraising professionals.