Why do most people know what an Ewok is, even if they haven''t seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did ''Jedi'' become an officially recognised religion? When did the films'' merchandising revenue manage to rival the GDP of a small country?

Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett''s helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long.

''It''s impossible to imagine a Star Wars fan who wouldn''t love this book. There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile'' Booklist (starred review).

Why do most people know what an Ewok is, even if they haven''t seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did ''Jedi'' become an officially recognised religion? When did the films'' merchandising revenue manage to rival the GDP of a small country?

Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett''s helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long.

''It''s impossible to imagine a Star Wars fan who wouldn''t love this book. There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile'' Booklist (starred review).

Why do most people know what an Ewok is, even if they haven''t seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did ''Jedi'' become an officially recognised religion? When did the films'' merchandising revenue manage to rival the GDP of a small country?

Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett''s helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long.

''It''s impossible to imagine a Star Wars fan who wouldn''t love this book. There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile'' Booklist (starred review).