Handbook of Research Methods for Tourism and Hospitality Management

Edited by Robin Nunkoo, Professor of Sustainable Tourism and Research Methods, Department of Management, University of Mauritius, Mauritius

'This Handbook is a must-read for researchers, students and practitioners in tourism and hospitality management. Top researchers from the discipline provide a comprehensive picture of relevant research methods and practices. The well-written and easily accessible contents allow the reader to use the gained knowledge right away in their projects.'--Christian Ringle, Hamburg University of Technology, Germany'This Handbook is a valuable research guide full of important information for those of us who want to learn more about research methods in tourism and hospitality management. It makes a fresh and important addition to the tourism and hospitality management literature.'--Dogan Gursoy, Washington State University, US

• Contents: PART I Foundations of Tourism and Hospitality Research 1. The State of Research Methods in Tourism and HospitalityRobin Nunkoo2. Positivism: Viewing Tourism And Hospitality Knowledge ObjectivelyGirish Prayag3. Constructionism: The Making Of Meaning In Tourism And Hospitality ResearchTom Griffin 4. Postmodernism: Progressing Research In TourismPhilip Feifan Xie 5. Critical Inquiry In Tourism And Hospitality ResearchHeather Mair 6. Existential-phenomenology: Understanding Tourists´ ExperiencesSandhiya Goolaup and Cecilia Solér 7. Understanding Theory and Theoretical ContributionEkaterina Sorokina and Youcheng Wang8. Theory Building and Evaluation in Tourism ResearchEkaterina Sorokina and Youcheng Wang9. Managing the Spatialities of Fieldwork and TourismC. Michael Hall PART II Qualitative Research Methods 10. Using Ethnographic And Participatory Approaches In Tourism And Hospitality ResearchNicholas Wise 11. On The Use Of Meta-Theory In Grounded Investigations: In Principle And Practice In Hospitality And Tourism ResearchT.S. Stumpf and Christopher B. Califf 12. Building Knowledge From The Tourism Field: The Grounded Theory ApproachAlain Decrop and Julie Masset 13. Using Participant Observation With Socially Constructed Grounded Theory Method To Explore On-Site Guest And Visitor BehaviourVern Biaett 14. Narrative Analysis and Tourism ResearchTom Griffin 15. Sensual Quasi-Q-Sort (SQQS): Enriching Qualitative Hospitality And Tourism Research Via The Human SensesAlfred Ogle 16. Falling On Deaf Ears: Tourism Research And Audio MethodsMartin Trandberg Jensen 17. The Use Of Projective Techniques To Circumvent Socially Desirable Responses Or Reveal The SubconsciousAnn Hindley and Xavier Font18. Examining Gastronomic Experiences Using Auto-Driven Photo-ElicitationBill J. Gregorash19. Personal Construct Theory And The Repertory Test In Destination Image ResearchSteven Pike20. Findings From The Treasure Chest: Conducting Archival Research In Tourism And HospitalitySusann Power 21. Netnography As A New Research Method In Tourism Studies: A Bibliometric Analysis Of Journal Articles (2006-2015)Jing (Bill) Xu and Mao-Ying Wu PART III Quantitative Research Methods 22. Administering Face-To-Face Structured Questionnaires In Tourism ResearchAntonino Mario Oliveri23. Social Desirability Bias In Ethical Decision Making Research: An Application Of Conjoint AnalysisSheree-Ann Adams, Davina Stanford and Xavier Font 24. Histogram-Based Colour Image Analysis On Tourism PhotographyEerang Park 25. Application Of Normative Theory And Methods In Recreation And TourismRobert E. Manning26. Benchmarking In Tourism ResearchElke Hermans 27. Experimental Research in Tourism: Examining Changes to Destination Perception with Film-Induced TourismEugene Thomlinson28. Secondary Data Modeling In Tourism And Hospitality ResearchBoopen Seetanah29. Application Of Partial Least Squares Based Structural Equation Modelling (PLS-SEM) In Hospitality ResearchFaizan Ali, Woody G. Kim, and Cihan Cobanoglu PART IV Mixed Methods Research 30. Mixed Methods In Tourism: Philosophical Assumptions And Key Research Design IssuesGirish Prayag 31. Combining Qualitative And Quantitative Research: Semiotics, Structuralism And Content AnalysisLeanne White32. Conducting Mixed Methods In Tourism And Hospitality Management: Applications In Competitive Strategy, Management Systems, And Sustainability PracticesJosé F. Molina-Azorín, Xavier Font, María D. López-Gamero, Jorge Pereira-Moliner, Eva M. Pertusa-Ortega and Juan J. Tarí33. Quantitative and Qualitative Content AnalysisC. Michael Hall34. Applying Case Study Methodology To Tourism ResearchSandra De Urioste-Stone, William J. McLaughlin, John J. Daigle and Jessica P. Fefer 35. Research Methodology Choice in Serious Leisure in Renaissance Festival TourismElizabeth T. Coberly and Susan L. Slocum36. Climate Change And Tourism Research In South Africa: Prospects And Obstacles For Mixed-Method ApproachesGijsbert Hoogendoorn and Jennifer Fitchett37. Bringing Cross-Disciplinarity To The Fore: A Methodological Framework For Leadership In Destination Management OrganisationsDean Hristov and Haywantee Rumi Ramkissoon38. Measuring Innovation In Tourism: Issues From The Western Cape ExperienceIrma BooyensPART V Other Research Issues 39. Sampling Design in Tourism and Hospitality ResearchViraiyan Teeroovengadum and Robin Nunkoo 40. Methodological Issues In Cross-Cultural Tourism And Hospitality ResearchFrederic Dimanche and Lidia Andrades41. Ethical Issues In Tourism And Hospitality ResearchGianna Moscardo42. Child-Centred Approaches in Tourism and Hospitality Research: Methodological Opportunities and Ethical ChallengesAntonia Canosa, Anne Graham and Erica Wilson43. Tourism Research And Knowledge TransferLisa Ruhanen and Chris CooperIndex