Handbook of Research on Marketing and Corporate Social Responsibility

Edited by Ronald Paul Hill, Villanova University, US and Ryan Langan, Assistant Professor of Marketing, University of San Francisco, US

• Contents:Introduction Ronald Paul HillPART I: THE MARKETING AND CORPORATE SOCIAL RESPONSIBILITY NEXUS1. Research at the Intersection of Marketing and CSRRyan Langan2. The Domain of Corporate Social Responsibility and MarketingO.C. Ferrell, Linda Ferrell and Jennifer Sawayda3. The Relationship between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common GoodGene R. Laczniak and Patricm E. MurphyPART II: MARKETING STRATEGY AND CORPORATE SOCIAL RESPONSIBILITY4. Organizational Congruence with Socially Responsible BehaviorsMinette E. i Drumright5. Effective Communications with StakeholdersFloyd F. Quinn and Debbie M. Thorne6. Against Ethics and CSR: A Call for a Science-Based Market-Holistic Approach to Sustainability in BusinessHenri Weijo, Diane M. Martin and John W. Schouten PART III: CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY7. The CSR Conundrum: Understanding Consumer Response to Corporate Social ResponsibilityKaren L. Becker-Olsen8. Finding the Link between CSR Initiatives and Consumers: The Role of Benefits and Consumer-Company IdentificationEnrique Bigne and Rafael Curras-Perez9. Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social ResponsibilityJustine M. Rapp, Ronald Paul Hill and Donald R. LehmannPART IV: GLOBAL ISSUES IN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY10. Consumers and CSR Understanding: Nuances in Consumer Perceptions of Corporate Responsibility InitiativesSofia Lopez and N. Craig Smith 11. Corporate Social Responsibility: A Look at Eastern NationsCharles R. Taylor, C. Luke Bowen and Hoin Ryu12. A Latin American View of CSR and MarketingFrancisco GuzmanPART V: MARKETING PUBLIC POLICY AND CORPORATE SOCIAL RESPONSIBILITY 13. What Can Ants Tell Us About Corporate Social Responsibility? Deby L. Cassill14. Mandating Socially Responsible BehaviorMichael Pirson, Lerzon M. Aksoy and Yuliya A. Komarova15. Good from ‘Evil’: The Polarizing Effects of Corporate Social Responsibility for Controversial CompaniesGeraldine Rosa Henderson, Akon Ekpo and Zachary YvairePART VI: PERSPECTIVES ON MARKETING AND CORPORATE SOCIAL RESPONSIBILITY16. A Global Perspective for Responsibly Serving CustomersRonald Paul Hill and Kelly D. Martin17. The Rising Tide of Corporate Accountability: Deliberative and Participatory Methods for Positive ImpactCanan Corus and Julie L. Ozanne18. Doing Harm While Attempting Good: A Critical Eye on Corporate Social ResponsibilityJustine M. Rapp and Jessica G. MikeskaIndex