Inbunden, Engelska, 2015
E-Services Adoption
Processes by Firms in Developing Nations
Av Mohammed Quaddus, Arch G. Woodside
Del i serien Advances in Business Marketing and Purchasing
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Beskrivning
Produktinformation
- Utgivningsdatum: 2015-10-28
- Mått: 152 x 229 x 29 mm
- Vikt: 666 g
- Format: Inbunden
- Språk: Engelska
- Serie: Advances in Business Marketing and Purchasing
- Antal sidor: 480
- Förlag: Emerald Publishing Limited
- ISBN: 9781785607097
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The two papers in volume 23B respond to concerns raised in volume 23A about the need for a better understanding of e-service adoption processes in developing nations. The first chapter surveys 819 Indonesian airline customers about online airline services, analyzes the resulting data, and tests hypotheses about motivation, intention, and demographics. The second chapter combines the Technology Acceptance Model with the Innovation Diffusion Theory to identify the antecedents for widespread adoption of the Octopus retail e-payment system in Hong Kong.
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