Advances in Business Marketing and Purchasing – serie
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23 produkter
Case Studies for Industrial and Business Marketing
Inbunden, 1997
1250 kr
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This volume aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. It contains 17 case studies which are aimed at improving the reader's skills in making and carrying out effective decisions in industrial and business …
Training Exercises for Improving Sensemaking Skills
Inbunden, 1999
2054 kr
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This book deals with the process of improving our sensemaking capabilities into how to: scan environments actively to gather data that is relevant to pressing issues; interpret usefully what we see - including recognizing and framing problems/opportunities and skills in transforming data into …
Getting Better at Sensemaking
Inbunden, 2001
1568 kr
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This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; changes in …
Designing winning products
Av Arch G. Woodside, Timo Liukko m. fl.
Inbunden, 2000
1582 kr
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Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product …
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Inbunden, 2002
1481 kr
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This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly …
Evaluating Marketing Actions and Outcomes
Inbunden, 2003
1481 kr
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What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the …
Managing Product Innovation
Inbunden, 2005
1785 kr
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Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as …
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
Inbunden, 2010
1723 kr
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This volume provides in-depth understanding about business-to-business (B2B) and organizational relationships. Studies included identify real-life relationship paradoxes and explain how firms manage - not solve - these paradoxes. Two research reports are the result of three years of intensive …
Interfirm Business-to-Business Networks
Theory, Strategy, and Behavior
Av Roger Baxter, Arch G. Woodside
Inbunden, 2011
1814 kr
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Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are …
Business-to-Business Marketing Management
Strategies, Cases and Solutions
Av Mark S. Glynn, Arch G. Woodside
Inbunden, 2012
1655 kr
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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and …
Visionary Pricing
Reflections and Advances in Honor of Dan Nimer
Inbunden, 2012
1438 kr
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"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. …
Deep Knowledge of B2B Relationships Within and Across Borders
Av Arch G. Woodside, Roger Baxter
Inbunden, 2013
1530 kr
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Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management …
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Inbunden, 2014
1553 kr
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This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the …
Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
Av Mohammed Quaddus, Arch G. Woodside
Inbunden, 2015
1973 kr
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Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all chapters offer great depth in coverage of core issues senior executives must address for long-term survival of the firm: business intelligence, knowledge management, and understanding of the systems …
E-Services Adoption
Processes by Firms in Developing Nations
Av Mohammed Quaddus, Arch G. Woodside
Inbunden, 2015
1973 kr
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This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace …
Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
Av Mohammed Quaddus, Arch G. Woodside
Inbunden, 2015
1973 kr
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The first chapter in this book examines the relationships between absorptive capacity and effective knowledge management through the analysis of quantitative data drawn from managers and employees in residential aged care organizations in Western Australia. The author, Michael Preece, defines …
E-Services Adoption
Processes by Firms in Developing Nations
Av Mohammed Quaddus, Arch G. Woodside
Inbunden, 2015
1719 kr
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Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. The first documents the unequal access and ICT usage, which is known as digital divide, to be one of the major obstacles to the implementation of e-government …
Making Tough Decisions Well and Badly
Framing, Deciding, Implementing, Assessing
Inbunden, 2016
1279 kr
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Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives’ conscious and non-conscious actions in decision making, implementation and assessment of outcomes. MTDWB includes anecdotal histories of good …
Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
Inbunden, 2018
1582 kr
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This volume in the series has big objectives: describe the bad science practices now in use in most studies in business-to-business marketing strategy and describe a true paradigm shift to good science practices by replacing the variable-based linear-symmetric null hypothesis testing (NHST) …
Game Strategies for Business Integration in the Digital Economy
Inbunden, 2023
1308 kr
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Through the comprehensive consideration of alternative strategies and their highly accurate comparison from the perspective of quantitative characteristics, the game approach refines logic and increases the efficiency and expediency of making decisions on business integration. Game Strategies for …
New Insights on Trust in Business-to-Business Relationships
A Multi-Perspective Approach
Av Houcine Akrout, Karine Raies m. fl.
Inbunden, 2019
1091 kr
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Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of Advances in Business Marketing and …
Creating and Managing Superior Customer Value
Av Arch G. Woodside, Michael Gibbert m. fl.
Inbunden, 2008
1639 kr
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"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a …
Business-to-Business Brand Management
Av Mark S. Glynn, Mark S. Glynn m. fl.
Inbunden, 2009
1669 kr
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Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of …
