Practice Single Best Answer Questions for the Final FRCA
Hozefa Ebrahim, Khalid Hasan, Mark Tindall, Michael Clarke, Natish Bindal
Häftad, 2012
806 kr
Strategic Marketing Management in Asia
Case Studies and Lessons across Industries
AvKhalid Hasan,Syed Saad Andaleeb
E-bok
Engelska, 20161 406 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet
Beskrivning
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.
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