Syed Saad Andaleeb - Böcker

Completely revised and updated to match current needs, especially after COVID, Strategic Marketing Management in Asia was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing. Asia comprises more than 60 percent of the global population, living in 51 sovereign nations. According to the World Bank’s financial forecasts, Asia is the fastest growing economic region, and the largest continental economy in terms of Purchasing Power Parity (PPP), in the world. The continent is currently undergoing rapid growth and industrialization spearheaded by China and India, the two fastest growing major economies in the world.With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.

This book explores how, through continuous innovation, solving challenging problems, and transforming outmoded thinking, knowledge opens up limitless opportunities while providing asymmetric strength to those (individuals, institutions, and nations) who possess it. From a global perspective, such asymmetries create dependencies and perpetuate the West’s colonial aspirations, enabling it to exert influence and exact a heavy price. This volume contends that the Global South must develop its own countervailing knowledge assets, best expressed through establishing a few high-quality research universities at the outset, embedded in a carefully nurtured ecosystem and a strong research culture that values curiosity, creativity and commitment. The state of Bangladesh’s universities provides a canvas to examine the challenges facing research in the region that developing nations can address creatively to expedite building a knowledge edifice for self-reliance and national pride.