Knowledge Transfer To and Within Tourism

Marcella De Martino is a researcher at Institute for Research on Innovation and Services for Development (IRISS) – National Research Council (CNR). Her main research field is port competitiveness from a managerial and organisational perspective. In recent years, she has broadened her research interests to include: knowledge transfer and tourism destination competitiveness; service innovation and collaboration for SME’s competitiveness. Extensive research has resulted in a large number of national and international publications. She is a founding member of the t-Forum Association. Noel Scott is Professor and Deputy Director of the Griffith Institute for Tourism at Griffith University, Gold Coast Australia. His research interests include the study of tourism experiences, destination management and stakeholder organisation. He is a frequent speaker at international academic and industry conferences. He has over 210 academic publications, including 13 books. He has supervised 18 doctoral students to successful completion of their theses. Prior to his academic career, Noel worked as a senior manager at Tourism Queensland and Research and Planning Manager at Suncorp Building Society. Mathilda Van Niekerk is an Assistant Professor in the Rosen College of Hospitality Management at the University of Central Florida, USA. She has over 100 academic publications (refereed journal articles, books, book chapters, case studies, encyclopedia entries, training manuals, industry reports and conference papers). Her research focuses on festivals and events, destination marketing and management and hospitality and strategic management. Dr. Van Niekerk is the Managing Editor for the International Journal of Contemporary Hospitality Management (IJCHM). Prior to her academic career she had extensive experience in mega-events and festivals, local economic development, tourism and trade in South Africa.

This volume brings together 18 essays on knowledge transfer between tourism academia, government, and industry in countries around the world, many presented at the first Tourism Intelligence Forum (t-Forum) global conference, "Tourism Intelligence in Action," held in May 2015 in Naples, Italy. Tourism, business, economics, and other researchers from around the world discuss academic-led transfer and the importance of small businesses to innovate through the knowledge transfer between themselves and knowledge-institution partners; public-private partnerships for knowledge transfer in terms of the quality of urban planning and life in cities by the sea, developing smart tourism services at the destination level, improving the quality of the tourist experience through intra-destination network relationships and relationship management, the la Comarca de Los Alerces region in Argentina, and good governance models; and new approaches to the knowledge transfer process, such as a new measure of destination quality, the transfer of knowledge through social media, bringing cultural heritage to life through stimulation of the senses, tourism research in academic journals, and the transfer of knowledge through distribution channels.

• Introduction1.Introduction: Tourism Knowledge Transfer Academic lead transfer 2.Experience design: Academic-industry research collaboration for tourism innovation 3.Knowledge transfer: can research centers make a difference? 4."Best green", a case of synergy between academia and a hotel chain. 5.Knowledge transfer between educational institutions and tourism destination stakeholders: The Reflective Practice-Based Learning approach to Destination Development 6.Knowledge Transfer: Can Research Centers Make a Difference 7.ENTREPRENEURIAL ECOSYSTEMS: knowledge transfer 8.TOURISM KNOWLEDGE TRANSFER IN BRAZIL: The gap between academy and industry. Public- Private partnerships for knowledge transfer9.Collaborative Marketing Strategy for Tourist Development and Regeneration of the Metropolitan Coast of Naples10.Tourism Innovation-oriented Public-Private Partnership for the development of smart services at the destination11.The destination triangle: Towards relational management. 12.Strategic and Participatory Planning in la Comarca de Los Alerces: The process and outcomes 13.Intelligent governance for rural destinations: lessons from a European project. New approaches14.Measuring the Quality of Destinations: A Portuguese Case Study 15.SOCIAL MEDIA AND KNOWLEDGE TRANSFER IN TOURISM: Implications of the use of social media in business analysis 16.Art, Architecture and Archaeology. Pompeii and Oplontis 17.Knowledge transfer through journals: A Multidimensional Approach in Tourism Research 18.New Tourism Distribution Channels Conclusion19.Conclusion References