Bokus
Donnalyn Pompper - Corporate Social Responsibility, Sustainability, and Ethical Public Relations, Inbunden

Inbunden, Engelska, 2017

Corporate Social Responsibility, Sustainability, and Ethical Public Relations

Strengthening Synergies with Human Resources

Av Donnalyn Pompper

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Beskrivning
Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work. However one major stumbling block is the fact that while internal departments may regularly work closely when managing and communicating with employees, the communication flow tends to be top down. In order to create more socially responsible, sustainable, and ethical organizations, the communication flow must be more organic and bilateral. The question of how both teams could work together on a more even playing field has escaped scholarly inquiry for years. Corporate Social Responsibility, Sustainability, & Ethical Public Relations: Strengthening Synergies with Human Resources examines ways to make CSR/S an integrated ingredient and ethical hallmark for an organization’s culture. Here authors from around the globe use a variety of research methods to offer practical, empirical findings, exploring opportunities for employees to serve as a conduit for organizations' CSR/S goals. This book shows how HR-PR department cooperation can fulfil the role of organizational conscience, helping for-profits and non-profits to navigate toward greater CSR/S.
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Donnalyn Pompper is Professor and Endowed Chair in Public Relations, School of Journalism & Communication, University of Oregon, USA, teaching and researching public relations, corporate social responsibility, and social identity. She has won two national book awards, and she has published extensively in peer-reviewed academic journals. Pompper holds the Accredited Public Relations credential from Public Relations Society of America and worked as a public relations manager and journalist for 25 years before joining the academy.

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This volume contains 11 chapters that consider ways that human resources and public relations can integrate corporate social responsibility or sustainability into organizational culture. Communications scholars from the US and Rwanda examine the rivalry between internal public relations and human resources departments and how they can work together for corporate social responsibility and sustainability; sustainability-related discussion on Twitter feeds; how corporate communicators and human resources professionals can foster volunteer activities and youth engagement as evidence of corporate social responsibility and sustainability commitment; how Michigan corporations use corporate social responsibility initiatives to attract, engage, and retain job-seeking Millennials; and corporate social responsibility and volunteer employees at a benefit corporation. Others address university social responsibility practices in Rwanda; creating a transparent and authentic corporate social responsibility program that builds community relations and value for stakeholders in sub-Saharan Africa; how corporate social responsibility can be an integral part of organizational culture; why companies create special hiring programs for military veterans and Olympic athletes and coordination between human resources and public relations to personalize corporate social responsibility; problems associated with not being able to activate corporate social responsibility values among employees during legitimacy controversies, specifically Mylan’s EpiPen controversy; and the relationship between corporate social responsibility and public relations in the gaming industry.

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