Bokus
Noémie Dominguez, Ulrike Mayrhofer - Key Success Factors of SME Internationalisation, Inbunden

Inbunden, Engelska, 2018

Key Success Factors of SME Internationalisation

A Cross-Country Perspective

Av Noémie Dominguez, Ulrike Mayrhofer

Del 34 i serien International Business and Management

1236 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Beskrivning
This collectivebook offers a cross-country perspective on the internationalisation of smalland medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe,North America, Australia and China provide new insights on how SMEs develop andperform their international activities. Their innovative approach isparticularly useful to understand the major role played by SMEs in today’sglobal economy. The authorsidentify key factors that facilitate the international expansion of SMEs. Theyexplain how SMEs can succeed in their development in both mature and emergingeconomies. Their findings are based on quantitative surveys and in-depthcase studies, and the resulting recommendations are provided to help SME managers increase theperformance of their international activities.
Produktinformation
Utforska kategorier
Mer om författaren

Noémie Dominguez isAssociate Professor of International Business at iaelyon School of Management, University of Lyon. She is directing aMaster's degree in "International Business Realities". Her teaching and researchinterests include international business and strategic management, namely exports,networks, strategies and decision-making in the internationalisation processof SMEs (and also in the context of emerging countries).Ulrike Mayrhofer isProfessor of International Business at iaelyon School of Management, University of Lyon, where she is the Vice-Dean forCorporate Relations, the Academic Director of the International MBA, andthe Head of the International Business Team at the MagellanResearch Center. Her research focuses on internationalisation strategies ofcompanies in mature and emerging markets.

Recensioner i media

Business scholars from Europe, North America, Australia, and China provide new insights on how small and medium-sized enterprises (SME) develop and perform international activities. They cover major drivers of SME internationalization, and key success factors of SME internationalization in mature markets and in emerging markets. Among their topics are entrepreneurial marketing as a key driver of early and sustained internationalization, the role of support services during the internationalization of Finnish software SMEs, internationalization strategies and processes of the German Mittelstand, strategies for internationalization: how Chinese SMEs deal with distance and market entry speed, and motivations to internationalize: evidence from Brazilian shoe firms.

Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.