Global Aspects of Reputation and Strategic Management

David L. Deephouse is the Foote Professor of International Business/Law at the University of Alberta, Associate Dean for PhD Programs and Research, and International Research Fellow of the Oxford University Centre for Corporate Reputation. His research interests include legitimacy, media, and strategic positioning. Naomi A. Gardberg is an Associate Professor of Management with Baruch College, CUNY. Her research has been published in numerous reputable journals, including Academy of Management Review, Business & Society, Journal of Business Ethics, and the Journal of International Business Studies. William Newburry is Chair of the Department of International Business and the Ryder Eminent Scholar of Global Business at Florida International University. His research explores how multinational corporations relate to subsidiaries and other stakeholders in foreign countries, with a focus on reputation in emerging markets.

This volume compiles 10 essays by researchers from around the world, who examine global aspects of reputation and strategic management, focusing on managing a global reputation, national context and reputation, and approaches to reputation measurement. They address global reputation management from the perspective of shared values across exchange partners, nested institutional contexts, and stakeholder groups, including value chain reputation; issues related to the national context and its impact on the formation of corporate reputation, looking at contextual influences on reputations in Chile, China, India, Japan, and the US, including national culture and self-construal, social media use, and economic indicators; and the nature of reputation measurement for publicly traded firms and non-profit organizations, including global reputations and implications for meritocracy, the reputations of famous art museums and what companies can learn from them, and the reputations of companies across different countries.

• Chapter 1.Introduction to Edited Volume: Global Aspects of Reputation and Strategic Management; William Newburry, David Deephouse and Naomi Gardberg  SECTION I: MANAGING A GLOBAL REPUTATION Chapter 2.Global Reputation Management: Understanding and Managing Reputation as Shared Value across Borders; Keith Kelley and Yannick Thams Chapter 3.The Role of Values in the Creation and Maintenance of an Organization's Reputation; Tim London Chapter 4.Global Value Chains, Reputation and Social Cooperation; Ruth Yeoman and Milena Mueller Santos SECTION II: NATIONAL CONTEXT AND REPUTATION Chapter 5.Does Country Really Matter? Exploring the Contextual Effect of Individual Self-Construal in Reaping the Relational Benefits of Customer-Based Reputation; James Agarwal and Oleksiy Osiyevskyy  Chapter 6.National Culture Characteristics for Managing Corporate Reputation and Brand Image Using Social Media; Kip Becker and Jung Wan Lee Chapter 7.Economic Indicators Affecting the Media Reputation of a Country: The Case of Chile (1990-2015); Ricardo Leiva and David Kimber SECTION III: THE NATURE OF REPUTATION MEASUREMENT Chapter 8.Praemia virtutis honores? The Making of Global Reputations and the False Promise of Meritocracy; Saheli Nath  Chapter 9.Why do people love museums so much? Empirical evidence about the stellar reputations of art museums and what companies can learn from it; Cees B.M. van Riel  Chapter 10.The Reputation of Companies across Different Countries: Some Keys to Validating the Comparison of Results; Enrique Carreras-Romero, Ana Carreras-Franco and Ángel Alloza-Losada