Vera Freytag is a Consumer Interaction Specialist for Beiersdorf AG in Germany. Her research interests include CMC, business discourse, sociolinguistics and politeness.

This book is a timely and welcome contribution to the field. It rests on solid interdisciplinary theoretical grounds and employs an innovative, carefully designed methodological framework to examine two comparable data sets of naturally-occurring, socially-situated emails in British English and Peninsular Spanish. Its ethnographically-informed interpretation of the texts sheds fresh light on our understanding of language variation vis-à-vis a number of relevant social factors.

• Chapter 1. Directive Speech Events in Business Emails Chapter 2. A Mixed-Method Approach to the Analysis of Speech EventsChapter 3. A Cross-Cultural Analysis of English and Spanish Email DirectivesChapter 4. The Contextual Complexity of Email Directives Chapter 5. The Study of Politeness in Business Emails: Concluding Observations

Vera Freytag is a Consumer Interaction Specialist for Beiersdorf AG in Germany. Her research interests include CMC, business discourse, sociolinguistics and politeness.

This book is a timely and welcome contribution to the field. It rests on solid interdisciplinary theoretical grounds and employs an innovative, carefully designed methodological framework to examine two comparable data sets of naturally-occurring, socially-situated emails in British English and Peninsular Spanish. Its ethnographically-informed interpretation of the texts sheds fresh light on our understanding of language variation vis-à-vis a number of relevant social factors.

• Chapter 1. Directive Speech Events in Business Emails Chapter 2. A Mixed-Method Approach to the Analysis of Speech EventsChapter 3. A Cross-Cultural Analysis of English and Spanish Email DirectivesChapter 4. The Contextual Complexity of Email Directives Chapter 5. The Study of Politeness in Business Emails: Concluding Observations

Vera Freytag is a Consumer Interaction Specialist for Beiersdorf AG in Germany. Her research interests include CMC, business discourse, sociolinguistics and politeness.

This book is a timely and welcome contribution to the field. It rests on solid interdisciplinary theoretical grounds and employs an innovative, carefully designed methodological framework to examine two comparable data sets of naturally-occurring, socially-situated emails in British English and Peninsular Spanish. Its ethnographically-informed interpretation of the texts sheds fresh light on our understanding of language variation vis-à-vis a number of relevant social factors.

• Chapter 1. Directive Speech Events in Business Emails Chapter 2. A Mixed-Method Approach to the Analysis of Speech EventsChapter 3. A Cross-Cultural Analysis of English and Spanish Email DirectivesChapter 4. The Contextual Complexity of Email Directives Chapter 5. The Study of Politeness in Business Emails: Concluding Observations