Rhetoric of Political Leadership

Edited by Ofer Feldman, Professor of Political Psychology and Behavior, Doshisha University, Kyoto, Japan

‘The Rhetoric of Political Leadership provides insight into both the rational and emotional attributes of political discourse more broadly and political rhetoric and their effects more specifically. The book is well-written and provides fascinating insight into political language, discourse and rhetoric from across the globe. It would be of interest to postgraduate students, scholars/researchers in the fields of linguistics, communication and politics who wish to understand the myriad of rhetorical techniques and tools that politicians use to persuade the public and the implications and impact on the audience. The key strengths of the book can be summarised as its reference to political discourse from a diverse range of contexts and countries, its dedicated section on social media discourse as well chapters which drew on multimodal discourse analysis.’

• Contents:1 Introduction: persuasive speaking and evoking politicalbehavior 1Ofer FeldmanPART I PERSUASIVE LEADERSHIP: EMOTION,STYLE, AND IDENTITY IN NATIONAL ANDINTERNATIONAL ARENAS2 Gender, emotion and political discourse: masculinity,femininity and populism 16Carol Johnson3 What makes a speech effective? Netanyahu’s andObama’s SPECtrum of Rhetoric Intelligences (SPEC/RI)in United Nations speeches 2009–2012 34Michelle Stein Teer4 Xi Jinping’s governance philosophy and language style:analysis of the Chinese leader’s speeches 53Jianxin Wang5 The French state of emergency: marginalization of theMuslim minority as a consequence of state self-legitimation 69Bruno MendelskiPART II EVOKING BEHAVIOR: THE RHETORICOF PRESIDENTIAL INAUGURATION,TELEVISED INTERVIEW, AND ELECTION CAMPAIGN6 Battling for America’s soul: Donald Trump, invitedbehavior, and the midterm elections of 2018 86Michael Alan Krasner7 Political Public Relations (PPR) techniques: emotionalinput and output 104Albina Gayoso8 The rhetoric of broadcast talk shows in Japan: the art ofequivocation as a political skill 139Ofer Feldman9 Politicians’ use of moral appeals in British politicaladvertising 1983–2017 156Annemarie Walter10 Facial expressions in election campaign posters: theeffect of smiling on winning political seats during the2017 Japanese lower house election 172Masahiko AsanoPART III SOCIAL MEDIA DISCOURSE: POPULISM,NEGATIVE CAMPAIGNS, AND THE USE OFARTIFICIAL INTELLIGENCE11 They are lying to us! The rhetoric of direct communicationby populist politicians and its effects on the electorate:evidence from the Netherlands 196Michael Hameleers12 Emotion, reason, and political attacks on Facebook : theuse of rhetorical appeals in the 2014 Brazilian presidential race 214Ícaro Joathan and Francisco Paulo Jamil Marques13 Political discourse through artificial intelligence:parliamentary practices and public perceptions of chatbotcommunication in social media 230Chen Sabag Ben-Porat and Sam Lehman-WilzigIndex 246