Compulsive Buying

Consumer Traits, Self-Regulation, and Marketing Ethics

AvTrevor A. Smith,Kenroy C. Wedderburn

Inbunden, Engelska, 2021

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Häftad

437 kr

Beskrivning

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Produktinformation

Utgivningsdatum:2021-11-03
Mått:161 x 227 x 17 mm
Vikt:454 g
Format:Inbunden
Språk:Engelska
Antal sidor:166
Förlag:Bloomsbury Publishing Plc
ISBN:9781793645739

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Mer om författaren

Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies.Kenroy C. Wedderburn is associate professor of finance at Concord University.

Recensioner i media

The timing of this book is very important, having been released on the heels of the global pandemic and lockdown where much of normal social behavior and economic activities came to a pause and potential reset. Many people have had time to reconsider many what they value most and how they should interact with the material world. This book touches on all the important components of the psychosocial and economic underpinnings of compulsive buying behavior and offers an insightful and important analysis of ethical considerations in marketing to compulsive buyers. These ethical guidelines will offer invaluable insight to persons who have responsibility for the regulation or subsidization of marketing. This text also has significant implications and application to the marketing of ideas, especially those intended to impact prosocial behaviors that aim to enhance the common good. This book will make a significant difference in helping people to rethink ways of shaping and changing a variety of behaviors, not just buying behaviors.

Innehållsförteckning

Chapter 1: Compulsive Buying Behaviour Chapter 2: Personality, Personality Traits and Consumer Traits Chapter 3: A Consumer Trait Model for Predicting Compulsive Buying Chapter 4: The Influence of the Credit Card on Compulsive Buying Chapter 5: Self-regulating Compulsive Buying Behaviour Chapter 6: The Ethical Considerations in Marketing to Compulsive Buyer