Trevor A. Smith – författare
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5 produkter
Compulsive Buying
Consumer Traits, Self-Regulation, and Marketing Ethics
Av Trevor A. Smith, Kenroy C. Wedderburn
Inbunden, 2021
1170 kr
Lägg i varukorg
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, …
Compulsive Buying
Consumer Traits, Self-Regulation, and Marketing Ethics
Av Trevor A. Smith, Kenroy C. Wedderburn
Häftad, 2023
445 kr
Lägg i varukorg
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, …
Marketing Effectiveness and Accountability in SMEs
A Multimethodological Approach
Inbunden, 2022
1130 kr
Lägg i varukorg
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews …
Marketing Effectiveness and Accountability in SMEs
A Multimethodological Approach
E-bok, 2022
1502 kr
Lägg i varukorg
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews …
Marketing Effectiveness and Accountability in SMEs
A Multimethodological Approach
Häftad, 2023
1130 kr
Lägg i varukorg
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews …