Edited by Anne-Sophie Béliard, Associate Professor in Sociology, Department of Sociology and Sidonie Naulin, Associate Professor in Sociology, Sciences Po Grenoble, Grenoble Alpes University (UGA), PACTE, France

‘Over hundreds of years fairs have signified festivities and a break with the ordinary, and they have long been a site for social interaction between professionals and lay-people. In this timely and excellent volume, the focus is on trade shows. We learn from the many sparkling chapters, capturing the varieties of themes and forms trade shows can take, just how important they are for professionals, individually and collectively. This highly relevant book addresses the more recent phenomenon of online events and what they bring, while simultaneously showing why physical events seem to be here to stay.’

• Contents:1 Introduction: the role of professional events in structuringcareers and professions 1Sidonie Naulin and Anne-Sophie BéliardPART I THE EMERGENCE OF AN OCCUPATIONALCOMMUNITY2 Festival sociability and professional careers: the role of TVfestivals in structuring the series scriptwriting profession 21Anne-Sophie Béliard3 Fab City Summit: structuring makerspace collectivesaround event preparations 41Flavie Genatio4 Wedding business events: career tool and emerging marketsustainability solution 60Tatiana Rubtcova5 Failing to configure? The life and death of Forum Blanc 81Romain Gandia and Charles-Clemens RülingPART II THE PERPETUATION OF ANOCCUPATIONAL COMMUNITY6 From small craft fair to international interior design tradeshow: how Maison&Objet structured fine crafts in France(1949–2021) 104Anne Jourdain7 Place your bets, all bets are off! Film festivals as devicesfor the construction and management of uncertainty fordistributors and arthouse cinemas 123Olivier Zerbib8 “Not working … networking!” Scripting and shapingconviviality in trade events 140Victor PotierPART III THE TRANSNATIONALIZATION OFA PROFESSIONAL COMMUNITY9 International trade before globalization: the invention ofinternational trade shows in France in the 1960s 158Romain Lecler10 B8, B7 and B20 summits as professional events: businessas usual or new opportunities for business organizations? 179Marieke Louis11 The role of professional gatherings in the globalization ofa professional space: the example of international food festivals 199Sidonie Naulin12 Afterword: Covid-19 and the digital quarantine ofevent-based sociabilities 217Victor PotierIndex

Edited by Anne-Sophie Béliard, Associate Professor in Sociology, Department of Sociology and Sidonie Naulin, Associate Professor in Sociology, Sciences Po Grenoble, Grenoble Alpes University (UGA), PACTE, France

‘Over hundreds of years fairs have signified festivities and a break with the ordinary, and they have long been a site for social interaction between professionals and lay-people. In this timely and excellent volume, the focus is on trade shows. We learn from the many sparkling chapters, capturing the varieties of themes and forms trade shows can take, just how important they are for professionals, individually and collectively. This highly relevant book addresses the more recent phenomenon of online events and what they bring, while simultaneously showing why physical events seem to be here to stay.’

• Contents:1 Introduction: the role of professional events in structuringcareers and professions 1Sidonie Naulin and Anne-Sophie BéliardPART I THE EMERGENCE OF AN OCCUPATIONALCOMMUNITY2 Festival sociability and professional careers: the role of TVfestivals in structuring the series scriptwriting profession 21Anne-Sophie Béliard3 Fab City Summit: structuring makerspace collectivesaround event preparations 41Flavie Genatio4 Wedding business events: career tool and emerging marketsustainability solution 60Tatiana Rubtcova5 Failing to configure? The life and death of Forum Blanc 81Romain Gandia and Charles-Clemens RülingPART II THE PERPETUATION OF ANOCCUPATIONAL COMMUNITY6 From small craft fair to international interior design tradeshow: how Maison&Objet structured fine crafts in France(1949–2021) 104Anne Jourdain7 Place your bets, all bets are off! Film festivals as devicesfor the construction and management of uncertainty fordistributors and arthouse cinemas 123Olivier Zerbib8 “Not working … networking!” Scripting and shapingconviviality in trade events 140Victor PotierPART III THE TRANSNATIONALIZATION OFA PROFESSIONAL COMMUNITY9 International trade before globalization: the invention ofinternational trade shows in France in the 1960s 158Romain Lecler10 B8, B7 and B20 summits as professional events: businessas usual or new opportunities for business organizations? 179Marieke Louis11 The role of professional gatherings in the globalization ofa professional space: the example of international food festivals 199Sidonie Naulin12 Afterword: Covid-19 and the digital quarantine ofevent-based sociabilities 217Victor PotierIndex

Edited by Anne-Sophie Béliard, Associate Professor in Sociology, Department of Sociology and Sidonie Naulin, Associate Professor in Sociology, Sciences Po Grenoble, Grenoble Alpes University (UGA), PACTE, France

‘Over hundreds of years fairs have signified festivities and a break with the ordinary, and they have long been a site for social interaction between professionals and lay-people. In this timely and excellent volume, the focus is on trade shows. We learn from the many sparkling chapters, capturing the varieties of themes and forms trade shows can take, just how important they are for professionals, individually and collectively. This highly relevant book addresses the more recent phenomenon of online events and what they bring, while simultaneously showing why physical events seem to be here to stay.’

• Contents:1 Introduction: the role of professional events in structuringcareers and professions 1Sidonie Naulin and Anne-Sophie BéliardPART I THE EMERGENCE OF AN OCCUPATIONALCOMMUNITY2 Festival sociability and professional careers: the role of TVfestivals in structuring the series scriptwriting profession 21Anne-Sophie Béliard3 Fab City Summit: structuring makerspace collectivesaround event preparations 41Flavie Genatio4 Wedding business events: career tool and emerging marketsustainability solution 60Tatiana Rubtcova5 Failing to configure? The life and death of Forum Blanc 81Romain Gandia and Charles-Clemens RülingPART II THE PERPETUATION OF ANOCCUPATIONAL COMMUNITY6 From small craft fair to international interior design tradeshow: how Maison&Objet structured fine crafts in France(1949–2021) 104Anne Jourdain7 Place your bets, all bets are off! Film festivals as devicesfor the construction and management of uncertainty fordistributors and arthouse cinemas 123Olivier Zerbib8 “Not working … networking!” Scripting and shapingconviviality in trade events 140Victor PotierPART III THE TRANSNATIONALIZATION OFA PROFESSIONAL COMMUNITY9 International trade before globalization: the invention ofinternational trade shows in France in the 1960s 158Romain Lecler10 B8, B7 and B20 summits as professional events: businessas usual or new opportunities for business organizations? 179Marieke Louis11 The role of professional gatherings in the globalization ofa professional space: the example of international food festivals 199Sidonie Naulin12 Afterword: Covid-19 and the digital quarantine ofevent-based sociabilities 217Victor PotierIndex