Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.

• Chapter 1. Linking supply and demand in retail through the Internet of Things (IoT); Adeline Sneha J, Sasithradevi A, S. Brilly Sangeetha, Wilfred Blessing, Shobana Manigandan, and Thavamalini SivasamyChapter 2. Discovering the Wonders of Blockchain: Utilizing Bitcoins for Transaction Purpose; Bernard Lim Jit Heng, Phuah Kit Teng, Siti Intan Nurdiana Wong Abdullah, Ow Mun Waei, and Khoong Tai Wai Chapter 3. Guardians of Trust: Fortifying Payment Gateway Security for Digital Prosperity; Choon Sen Seah, Yin Xia Loh, Mohammad Falahat, Wing Son Loh, and Ahmad Najmi Amerhaider Nuar Chapter 4. Industry 4.0 Technologies: Managing the Future of Smart Retail; Ritu Kumari and Vinay Pal Singh Chapter 5. Influence Dynamism of Augmented Reality in Manufacturing Industries; John Paul Raj V, Nara Srujana Rani, Sathish Pachiyappan, and Saravanan Vellaiyan Chapter 6. Innovation or Intrusion? Examining Employee Willingness to Collaborate with AI-Powered Service Robots in Retail; Meenal Arora, Ridhima Goel, and Jagdeep Singla Chapter 7. Measuring the Adoption of IoT in OTT Platforms; Isha Kalra and Meenu Gupta Chapter 8. Modern consumerism and retailing: The metaverse bound; Brian Kee Mun Wong, Foong Li Law, and Chin Ike Tan Chapter 9. Ethical AI for Retail: A Bibliometric Roadmap to Building Trust and Transparency; Divya Goswami and Balraj Verma Chapter 10. Ethical and Social Consequences of Accelerated Technology Adoption; Anuja Shukla and Poornima Jirli

Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.

• Chapter 1. Linking supply and demand in retail through the Internet of Things (IoT); Adeline Sneha J, Sasithradevi A, S. Brilly Sangeetha, Wilfred Blessing, Shobana Manigandan, and Thavamalini SivasamyChapter 2. Discovering the Wonders of Blockchain: Utilizing Bitcoins for Transaction Purpose; Bernard Lim Jit Heng, Phuah Kit Teng, Siti Intan Nurdiana Wong Abdullah, Ow Mun Waei, and Khoong Tai Wai Chapter 3. Guardians of Trust: Fortifying Payment Gateway Security for Digital Prosperity; Choon Sen Seah, Yin Xia Loh, Mohammad Falahat, Wing Son Loh, and Ahmad Najmi Amerhaider Nuar Chapter 4. Industry 4.0 Technologies: Managing the Future of Smart Retail; Ritu Kumari and Vinay Pal Singh Chapter 5. Influence Dynamism of Augmented Reality in Manufacturing Industries; John Paul Raj V, Nara Srujana Rani, Sathish Pachiyappan, and Saravanan Vellaiyan Chapter 6. Innovation or Intrusion? Examining Employee Willingness to Collaborate with AI-Powered Service Robots in Retail; Meenal Arora, Ridhima Goel, and Jagdeep Singla Chapter 7. Measuring the Adoption of IoT in OTT Platforms; Isha Kalra and Meenu Gupta Chapter 8. Modern consumerism and retailing: The metaverse bound; Brian Kee Mun Wong, Foong Li Law, and Chin Ike Tan Chapter 9. Ethical AI for Retail: A Bibliometric Roadmap to Building Trust and Transparency; Divya Goswami and Balraj Verma Chapter 10. Ethical and Social Consequences of Accelerated Technology Adoption; Anuja Shukla and Poornima Jirli

Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.

• Chapter 1. Linking supply and demand in retail through the Internet of Things (IoT); Adeline Sneha J, Sasithradevi A, S. Brilly Sangeetha, Wilfred Blessing, Shobana Manigandan, and Thavamalini SivasamyChapter 2. Discovering the Wonders of Blockchain: Utilizing Bitcoins for Transaction Purpose; Bernard Lim Jit Heng, Phuah Kit Teng, Siti Intan Nurdiana Wong Abdullah, Ow Mun Waei, and Khoong Tai Wai Chapter 3. Guardians of Trust: Fortifying Payment Gateway Security for Digital Prosperity; Choon Sen Seah, Yin Xia Loh, Mohammad Falahat, Wing Son Loh, and Ahmad Najmi Amerhaider Nuar Chapter 4. Industry 4.0 Technologies: Managing the Future of Smart Retail; Ritu Kumari and Vinay Pal Singh Chapter 5. Influence Dynamism of Augmented Reality in Manufacturing Industries; John Paul Raj V, Nara Srujana Rani, Sathish Pachiyappan, and Saravanan Vellaiyan Chapter 6. Innovation or Intrusion? Examining Employee Willingness to Collaborate with AI-Powered Service Robots in Retail; Meenal Arora, Ridhima Goel, and Jagdeep Singla Chapter 7. Measuring the Adoption of IoT in OTT Platforms; Isha Kalra and Meenu Gupta Chapter 8. Modern consumerism and retailing: The metaverse bound; Brian Kee Mun Wong, Foong Li Law, and Chin Ike Tan Chapter 9. Ethical AI for Retail: A Bibliometric Roadmap to Building Trust and Transparency; Divya Goswami and Balraj Verma Chapter 10. Ethical and Social Consequences of Accelerated Technology Adoption; Anuja Shukla and Poornima Jirli