Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.

• Chapter 1. Revolutionizing Customer Experience: Integrating Blockchain with AR and VR in Retail; Kaushikkumar Patel Chapter 2. Chapter 2 Revolutionizing Customers Shopping Experience via Augmented-Virtual Reality in Retail Business: Whirling Dreams Towards Transforming Retail Industry Reality; Bhupinder Singh, Christian Kaunert, Komal Vig, and Ritu Gautam Chapter 3. Revolutionizing Marketing Management: Navigating the Era of New Age Technologies; Namrata Prakash, Monu Bhardwaj, and Priya Jindal Chapter 4. Revolutionizing Retail: Exploring the Synergy of Cashless, Contactless, and Autonomous Shopping in the Digital Age; Mandeep Kaur, Lavisha Luthra, Rajit Verma, Kamaljeet Kaur, Priyanka Salgotra, and Nasser Khalufi Chapter 5. Securing the Metaverse: Exploring the Role of Artificial Intelligence in Mitigating Emerging Threats in Manufacturing and Service Industries; Arjun J Nair, Sridhar Manohar, and Rishi Chaudhry Chapter 6. Unveiling the Power of Omni-Channel Retail Strategies; Vinoth S and Nidhi Srivastava Chapter 7. Analyzing the Effectiveness of AI-Powered Chatbot’s: A Smart PLS Approach for Evaluating User Engagement and Satisfaction; N. Suma Reddy, Varun Nayyar, and Pooja Khanna Chapter 8. Artificial Neural Networks (ANN) for Stock Price Prediction: A Financial Machine Learning Analysis; Sulaiman Abdullah Saif Alnasser Mohammed Chapter 9. Augmented Retail Reality: Transforming User Experience, Interactivity, and Attitudes in the Shopping Landscape; Lingam Naveen, Rabi N. Subudhi, Dhananjay Beura, and Shilpi Sarna Chapter 10. Cryptocurrencies and Blockchain Technology Augmentation Identification in Decentralized Finance; Syed Mohd Khalid and Babli Dhiman

Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.

• Chapter 1. Revolutionizing Customer Experience: Integrating Blockchain with AR and VR in Retail; Kaushikkumar Patel Chapter 2. Chapter 2 Revolutionizing Customers Shopping Experience via Augmented-Virtual Reality in Retail Business: Whirling Dreams Towards Transforming Retail Industry Reality; Bhupinder Singh, Christian Kaunert, Komal Vig, and Ritu Gautam Chapter 3. Revolutionizing Marketing Management: Navigating the Era of New Age Technologies; Namrata Prakash, Monu Bhardwaj, and Priya Jindal Chapter 4. Revolutionizing Retail: Exploring the Synergy of Cashless, Contactless, and Autonomous Shopping in the Digital Age; Mandeep Kaur, Lavisha Luthra, Rajit Verma, Kamaljeet Kaur, Priyanka Salgotra, and Nasser Khalufi Chapter 5. Securing the Metaverse: Exploring the Role of Artificial Intelligence in Mitigating Emerging Threats in Manufacturing and Service Industries; Arjun J Nair, Sridhar Manohar, and Rishi Chaudhry Chapter 6. Unveiling the Power of Omni-Channel Retail Strategies; Vinoth S and Nidhi Srivastava Chapter 7. Analyzing the Effectiveness of AI-Powered Chatbot’s: A Smart PLS Approach for Evaluating User Engagement and Satisfaction; N. Suma Reddy, Varun Nayyar, and Pooja Khanna Chapter 8. Artificial Neural Networks (ANN) for Stock Price Prediction: A Financial Machine Learning Analysis; Sulaiman Abdullah Saif Alnasser Mohammed Chapter 9. Augmented Retail Reality: Transforming User Experience, Interactivity, and Attitudes in the Shopping Landscape; Lingam Naveen, Rabi N. Subudhi, Dhananjay Beura, and Shilpi Sarna Chapter 10. Cryptocurrencies and Blockchain Technology Augmentation Identification in Decentralized Finance; Syed Mohd Khalid and Babli Dhiman

Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.

• Chapter 1. Revolutionizing Customer Experience: Integrating Blockchain with AR and VR in Retail; Kaushikkumar Patel Chapter 2. Chapter 2 Revolutionizing Customers Shopping Experience via Augmented-Virtual Reality in Retail Business: Whirling Dreams Towards Transforming Retail Industry Reality; Bhupinder Singh, Christian Kaunert, Komal Vig, and Ritu Gautam Chapter 3. Revolutionizing Marketing Management: Navigating the Era of New Age Technologies; Namrata Prakash, Monu Bhardwaj, and Priya Jindal Chapter 4. Revolutionizing Retail: Exploring the Synergy of Cashless, Contactless, and Autonomous Shopping in the Digital Age; Mandeep Kaur, Lavisha Luthra, Rajit Verma, Kamaljeet Kaur, Priyanka Salgotra, and Nasser Khalufi Chapter 5. Securing the Metaverse: Exploring the Role of Artificial Intelligence in Mitigating Emerging Threats in Manufacturing and Service Industries; Arjun J Nair, Sridhar Manohar, and Rishi Chaudhry Chapter 6. Unveiling the Power of Omni-Channel Retail Strategies; Vinoth S and Nidhi Srivastava Chapter 7. Analyzing the Effectiveness of AI-Powered Chatbot’s: A Smart PLS Approach for Evaluating User Engagement and Satisfaction; N. Suma Reddy, Varun Nayyar, and Pooja Khanna Chapter 8. Artificial Neural Networks (ANN) for Stock Price Prediction: A Financial Machine Learning Analysis; Sulaiman Abdullah Saif Alnasser Mohammed Chapter 9. Augmented Retail Reality: Transforming User Experience, Interactivity, and Attitudes in the Shopping Landscape; Lingam Naveen, Rabi N. Subudhi, Dhananjay Beura, and Shilpi Sarna Chapter 10. Cryptocurrencies and Blockchain Technology Augmentation Identification in Decentralized Finance; Syed Mohd Khalid and Babli Dhiman