The Road to Neofeudalism anchors its enquiry on the novel concept of neofeudalism that has surfaced to center stage across the fields of media and communication, Internet studies, critical policy studies and political theory. Through an in-depth analysis of neofeudalism using empirical research, Patelis examines the Greek political party Syriza—the embodiment of collective subjectivity. Critical discussions dissect the link between Syriza and social movements, revealing its neofeudalist politics. Unpublished research spanning 2015 to 2023 sheds light on Syriza’s rise, fall, and pivotal role in Western debates.Situating the rise of Syriza and Greece within a broader context, chapters analyze telecommunications deregulation, market domination, and the influence of GAFAM (Google, Apple, Facebook, Amazon, Microsoft) in social movements. Dissecting Syriza’s winning 2015 digital campaign, Patelis presents original research on their communication strategies and the tools employed—political content marketing, targeting, and social media metrics.The Road to Neofeudalism is essential reading for both postgraduate and undergraduate students who study politics, digital media, and communication practices. It is also relevant to social media researchers, especially those with an interest in issues of privacy, surveillance and self-presentation online.
