Innovative Horizons

Hashem Alshurafat is an Associate Professor in Accounting and the Deputy Dean of Business School at The Hashemite University. He earned his PhD in accounting from the University of Southern Queensland Australia. His research is currently focused on forensic accounting, technology adoption in accounting, and accounting education.

• Chapter 1. The Future of AI Surge: How AI Systems can Transform Accounting Education; Suhaib B. Bani Kinana, Omar Bani Kinana, and Aya Hashem Alzboon Chapter 2. The Impact of Investment in the Circular Economy on Economic Growth: A Case Study of Some European Union Countries during the Period 2004-2020; Alaa Abu Ghazaleh, Majd I. AL-zboon, and Ibrahim M. Al-Batayneh Chapter 3. The Reality of Circular Economy Investment in European Union Countries; Alaa Abu Ghazaleh and Majd I. AL-zboon Chapter 4. Integrating Business Intelligence and Strategic Foresight to Achieve Supply Chain Sustainability; Laith Al-Twiqat and Majd I. AL-zboonChapter 5. The Impact of Climate Change Disclosure on Accounting Conservatism: An Applied Study on a Sample of Middle Eastern and North African Countries; Ahmed Obaid Talak and Wisam Neama Hussein Chapter 6. The Effect of Applying Kaizen Costing Approach on Profitability; Amal Salama Al Sarhan Chapter 7. The Relationship between the Audit Triangle (Internal and External Audit, and Audit Committee): With Reference to the Internal Control System and Fraud Prevention; Monther Al-Raqqad and Suhaib B. Bani Kinana Chapter 8. Understanding Internal Audit, External Audit, and Audit Fees; Monther Al-Raqqad and Suhaib B. Bani Kinana Chapter 9. Does Bank FinTech Reduce Market Risk and Insolvency Risk? Evidence from Jordan; Arafat Mansoor Al-Raeai Chapter 10. The Impact of Financial Stability on Economic Growth in Light of Digital Transformation; Suhaib B. Bani Kinana and Majd I. AL-zboonChapter 11. The Role of Digital Transformation in Enhancing Economic Sustainability; Suhaib B. Bani Kinana and Majd I. AL-zboon Chapter 12. The Role of Social Media Influencers-Brand Congruence in the Relationship between Social Media Influencers and Purchasing Decision-Making using the AISAS Model; Mohamed Al-Gharib, Suliman Ali, and Areej Al-Barri Chapter 13. Conscious Capitalism or Strategic Signaling? Examining the Role of Ethical Brand Positioning on Gen Z’s Purchase Intentions; Alaa Mohammad Alkhalailah Chapter 14. Eco-Branding Green is the New Black How the Gen Z Makes Purchasing Decisions ; Malek Alharafsheh Chapter 15. Green Meets Justice: The Fusion of Eco-Branding and Social Responsibility in Influencing Gen Z Purchase Behavior; Abbas Mohammad Al- Hawamdeh Chapter 16. The Idea of Reimagining Consumer Engagement: The significance of Corporate Moral Identity in Fixing the Ethical Consumption Behavior of Gen Z; Abbas Mohammad Al-Hawamdeh Chapter 17. Beyond the Buzzwords an Astonishing Study on the Effectiveness of Sustainable Brand Activism on Gen Z Consumer Loyalty and Brand Advocacy; Malek Alharafsheh Chapter 18. The emergence of Phygital marketing: An Assessment of Consumer Experience over a Multifunctional Web and Retail Brand Interaction; Baha Aldeen Mohammad Fraihat Chapter 19. Beyond the Funnel: Customer Journeys Reconsidered with the Age of Predictive Marketing; Baha Aldeen Mohammad Fraihat Chapter 20. AI-enabled Personalization and Consumer Trust: An Exploration of the Ethical Considerations in the Modern Marketing Environment Utilizing Data; Malek Alharafsheh Chapter 21. A Generational Comparison: The Use of Nostalgia Marketing in Promoting Consumer Engagement; Omar Zraqat Chapter 22. Brand loyalty and Experiential Marketing: The implications of Immersive Consumer Engagement on Retail industry; Lina Fuad Hussien