The book is dedicated to current issues in business innovation strategies towards a sustainable future. The book offers multidisciplinary perspectives on business innovation strategies and sustainability practices, integrating related theory and practice of AI, technology adoption, management, marketing, sustainable supply chain management and other corporate sustainability strategies. The chapters incorporate evidence from more recent research projects regarding corporate business model transformation towards sustainability. Particular focus is on the influence of technology adoption on business innovation strategies, including product innovation, process innovation, organisational and marketing innovation. The Business Innovation Strategies, Governance and Sustainability series is aligned with SDGs and rooted on multidisciplinary perspective. It focuses on research stream from various paradigms, theoretical lenses and mixed method approaches to offers insight from both scholars and practitioners towards a better understanding of the current trends of business innovation strategies and corporate transformation towards governance and sustainability.Given the immense scope of business innovation strategies, governance and sustainability and their relevance to environmental, social and governance (ESG) performance towards ecosystems, this book series can be viewed as knowledge exchange hub for scholars, practitioners, policy makers, students and other stakeholders.

The book is dedicated to current issues in business innovation strategies towards a sustainable future. The book offers multidisciplinary perspectives on business innovation strategies and sustainability practices, integrating related theory and practice of AI, technology adoption, management, marketing, sustainable supply chain management and other corporate sustainability strategies. The chapters incorporate evidence from more recent research projects regarding corporate business model transformation towards sustainability. Particular focus is on the influence of technology adoption on business innovation strategies, including product innovation, process innovation, organisational and marketing innovation. The Business Innovation Strategies, Governance and Sustainability series is aligned with SDGs and rooted on multidisciplinary perspective. It focuses on research stream from various paradigms, theoretical lenses and mixed method approaches to offers insight from both scholars and practitioners towards a better understanding of the current trends of business innovation strategies and corporate transformation towards governance and sustainability.Given the immense scope of business innovation strategies, governance and sustainability and their relevance to environmental, social and governance (ESG) performance towards ecosystems, this book series can be viewed as knowledge exchange hub for scholars, practitioners, policy makers, students and other stakeholders.