Religion and Consumer Behaviour in Developing Nations

Inbunden, Engelska, 2021

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Beskrivning

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude. Discussing consumers’ religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors analyse how these factors interrelate to shape family and societal consumption issues. Chapters also explore the ethical issues related to consumption and religion as well as the place of religion in branding and brand culture in developing nations. Taking a broad approach, the book draws on examples of practices from religions including Christianity, Islam, Hinduism, Buddhism, Judaism, Sikhism, Atheism, and African Traditional Religions.This book will be a valuable resource for scholars and students of marketing, consumer behaviour and economic psychology. Its insights into consumption practices in religious contexts will also be beneficial for business managers and policy makers.

Produktinformation

Utgivningsdatum:2021-01-08
Mått:156 x 234 x undefined mm
Format:Inbunden
Språk:Engelska
Förlag:Edward Elgar Publishing Ltd
ISBN:9781839101021

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Mer om författaren

Edited by Ayantunji Gbadamosi, Senior Lecturer, Royal Docks School of Business and Law, University of East London, UK and Ayodele Christopher Oniku, Senior Lecturer, Department of Business Administration, University of Lagos, Nigeria

Recensioner i media

'This book captures the contemporary importance of religion, its nuances and more importantly its values that influence and impact consumers' decisions, along with understanding the role of digital enhancements from a developing nation's perspective.'