Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University.

Arthur Asa Berger presents an excellent discussion of Le Bon’s classic The Crowd that reveals the relevance of the book for the reader today. Through his engaging writing style, Berger manages to bring Le Bon’s arguments to life and to provide the reader with tools to analyze “crowds.”—Dirk vom Lehn, Professor of Organisationand Practice, King’s College London, UK.

• 1. Introduction; 2. The Crowd; 3. Group Psychology and the Analysis of the Ego; 4. Crowds and Cults; 5. The Semiotics of Crowds; 6. Crowds and American National Character; 7. Crowds and the January 6, 2021 Insurrection; 8. Crowds and Covid; 9. Coda; Index