Anthem Handbook of Soft Power and Public Diplomacy in the Age of AI

Naren Chitty is professor emeritus at Macquarie University, Australia where he founded the Soft Power Analysis and Research Centre (SPARC).Craig Hayden chairs the Security Studies Department at the Marine Corps University (USA). He co-edited The Routledge Handbook of Soft Power (2016).Chenjun Wang lectures at University of Sydney (Australia) and is a researcher at the Soft Power Analysis and Research Centre (SPARC) at Macquarie University (Australia).Hendrik W. Ohnesorge is Managing Director, Center for Global Studies, University of Bonn (Germany). His latest book is titled Soft Power and the Future of US Foreign Policy (2023).

“In an era in which international relations rest on public opinion but the public sphere has never been so disrupted, this book is welcome. Chitty, Hayden, Ohnesorge, and Wang have drawn together an excellent set of essays from leaders in the field of public diplomacy and soft power studies, including their own insights, to guide scholars through the emerging era of artificial intelligence. Important subjects addressed here include measurement of opinion, attempts to restrain technology, digitally driven cults of personality, and the differences between AI models in their commentary on global issues. This book belongs in the research collection of every institution or scholar seeking to understand the impact of the latest technology on issues of global image and influence.” — Nicholas J. Cull, Annenberg School for Communication and Journalism, University of Southern California“The Anthem Handbook of Soft Power and Public Diplomacy in the Age of AI explores artificial intelligence not just as a tool but as an actor, trespassing on traditional state privileges of authorship, agency, and influence. Five sections examine how we meas-ure influence, craft narratives, engage culture, govern technology, and navigate con-flict. The chapters establish empirically informed frameworks while raising questions for scholars and practitioners navigating dual uncertainties: geopolitical turbulence and technological disruption.” — R.S. Zaharna, American University, Washington, DC“This is the Age, not of Aquarius, but of Artifice. Digitally enhanced ‘reality’ redefines what we mean by power and influence, politics and society, agency and intelligence, trust and transparency, conflict and cooperation. No other volume captures the fizz, the feel, of modern life so informatively from so many angles.” — Nicholas Onuf, Profes-sor Emeritus, Florida International University, USA

• Figures; Tables; List of Contributors;  Introduction - Naren Chitty; Part 1.  OVERVIEW–METRICS Naren Chitty and Chenjun Wang, Chapter  1. Age of AI: A Biometrically Testable View of Attraction-Based Influence- Naren Chitty and Chenjun Wang; Chapter  2. Bioelectronic Measurement of Experience of Soft Power- Naren Chitty, Sarah Keith, Chenjun Wang, and Xindong Zhang;  Chapter  3. The AI Race: Opportunities for Soft Power Cooperation and Competition- Irene S. Wu; Part 2.  OVERVIEW–NARRATIVES Naren Chitty, Chapter  4. Soft Power, Strategic Narratives, and the Management of Controversy- Craig Hayden; Chapter  5. The Future of Competition in the Information Domain: Conversations with Experts- Jed Willard;  Part 3.  OVERVIEW–CULTURE Naren Chitty, Chapter  6. The Celebritization of Soft Power: Attraction-Based Influence in the Digital Age- Hendrik W. Ohnesorge and Victoria Anisova; Chapter  7. Encoding Geopolitical Influence: Soft Power and the Symbolic Politics of Artificial Intelligence- Corneliu Bjola and Ilan Manor; Chapter  8. Network Society: A Relational Approach to Cultural Diplomacy in the Network Society -Takrooni and Xifuang Li; Part 4.  OVERVIEW–GOVERNANCE Naren Chitty, Chapter  9. Digital Diplomacy as a Public Diplomacy Strategy: An Early Case Study Analysis through the Confidentiality-Integrity-Accessibility- Triad HwaJung Kim; Chapter  10. Influencing Publics: The Importance of the BBC’s Digital Engagement- James Carey; Chapter  11. AI and Public Diplomacy—Views from China- Fan Liu and Yuzhu Xiao; Part 5.  OVERVIEW–CONFLICT -Chenjun Wang; Chapter  12. Soft Power and Artificial Intelligence in Global Transitions- Eytan Gilboa; Chapter  13. Russian Cyber Power in the Baltic States: Lessons from the Frontline of Democracy- Alex Hardy; Chapter  14. The Use of AI-Boosted Soft Power on Social Media during Conflict: The Case of the Russian Invasion of Ukraine- Judit Trunkos and Melanie Andrew; Index