Bokus
Jan Cobbenhagen - Successful Innovation, Inbunden

Inbunden, Engelska, 2000

Successful Innovation

Towards a New Theory for the Management of Small and Medium-sized Enterprises

Av Jan Cobbenhagen

Del i serien New Horizons in the Economics of Innovation series

2409 kr

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Beskrivning
Innovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyses innovation success at the company, rather than the project, level and contributes to the development of a new theory on innovation management in small and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.
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Jan Cobbenhagen, M3 New Business Creation, Maastricht, The Netherlands

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'For years the focus of innovation management has been solely on large corporations. With Successful Innovation, Jan Cobbenhagen has paved a new way for managing the innovative process in small and medium-sized enterprises. This book provides a valuable and insightful framework for not only understanding but also harnessing innovation. A particular attraction of the book is that it speaks to both scholars as well as practitioners. Just as novel theoretical insights about the role of innovative activity in SMEs are provided, so too are practical lessons for organising and managing an innovative firm.'

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