Fast track route to mastering all aspects of successfulcommunication Covers the key areas of communication, from knowing your audienceto understanding body language, and from building networks ofcontacts to using stories Examples and lessons from benchmark businesses, including AmericanExpress and The Body Shop and ideas from the smartest thinkers,including Naomi Klein, Richard Lewis and Frances Cairncross Includes a glossary of key concepts and a comprehensive resourcesguide Roger Cartwright is a consultant and author specializing inorganizational behaviour, management, customer care and tourism. Heis the author of over 20 books and has been responsible for theimplementation of management development programs run in the US,Europe and India.
