Patrick Forsyth runs Touchstone Training & Consultancy and has worked as a consultant for some 25 years, first with a major firm, subsequently setting up his own operation in 1990. In training he has run public programmes for course organisers such as The Institute of Management, and in-company programmes for organisations large and small. In consultancy he has been involved in projects ranging from one-to-one mentoring to significant strategic studies, always with a practical and hands-on focus. His work has taken him around the world. He writes extensively on marketing and management matters, for example writing a number of books in Capstone?s innovative ExpressExec series, including Career Management and Business Planning, and Corporate Survival for their Kickstart series.

• What is Smart? Acknowledgements.Preface.Introduction: The Nature of Consultancy.Deciding the Service Range.Setting Fees and Fee Policy.Image and Profile.Your Target Market.Promoting Your Business.Personal and Professional Selling.Writing Persuasive Proposals.Styles of Working.Career Options.Afterword .References.Index.