John McManus, PhD is based at the University of Lincoln (UK). Prior to becoming an academic, Dr McManus worked within the global software industry. Dr Don White is Dean of Faculty Business and Law, University of Lincoln. Dr White has lectured extensively, on management information systems and has acted as a consultant to the National Health Service (HNS). Neil Botten is Principal Lecturer, Strategic Management at Westminster Business School. He is the author/co-author of several highly successful textbooks.

…a great, short introduction to the rules and aspects of growing business globally., Learned Publishing…clearly fluent in business, the authors brilliantly explain complex theories succinctly., Learned Publishing

• The rapid change in international and global business; The market and competitive forces that shape international and global business; The socio-cultural forces that shape international and global business; The forces that shape strategic effectiveness in global markets; Emergent global and international business strategies; Managing the strategic process in a global and international business environment; Case study: China, India and Russia – a strategic and market perspective within the global software industry; Case study: Evaluating the commercial aerospace industry of the BRIC nations; Conclusion.

John McManus, PhD is based at the University of Lincoln (UK). Prior to becoming an academic, Dr McManus worked within the global software industry. Dr Don White is Dean of Faculty Business and Law, University of Lincoln. Dr White has lectured extensively, on management information systems and has acted as a consultant to the National Health Service (HNS). Neil Botten is Principal Lecturer, Strategic Management at Westminster Business School. He is the author/co-author of several highly successful textbooks.

…a great, short introduction to the rules and aspects of growing business globally., Learned Publishing…clearly fluent in business, the authors brilliantly explain complex theories succinctly., Learned Publishing

• The rapid change in international and global business; The market and competitive forces that shape international and global business; The socio-cultural forces that shape international and global business; The forces that shape strategic effectiveness in global markets; Emergent global and international business strategies; Managing the strategic process in a global and international business environment; Case study: China, India and Russia – a strategic and market perspective within the global software industry; Case study: Evaluating the commercial aerospace industry of the BRIC nations; Conclusion.

John McManus, PhD is based at the University of Lincoln (UK). Prior to becoming an academic, Dr McManus worked within the global software industry. Dr Don White is Dean of Faculty Business and Law, University of Lincoln. Dr White has lectured extensively, on management information systems and has acted as a consultant to the National Health Service (HNS). Neil Botten is Principal Lecturer, Strategic Management at Westminster Business School. He is the author/co-author of several highly successful textbooks.

…a great, short introduction to the rules and aspects of growing business globally., Learned Publishing…clearly fluent in business, the authors brilliantly explain complex theories succinctly., Learned Publishing

• The rapid change in international and global business; The market and competitive forces that shape international and global business; The socio-cultural forces that shape international and global business; The forces that shape strategic effectiveness in global markets; Emergent global and international business strategies; Managing the strategic process in a global and international business environment; Case study: China, India and Russia – a strategic and market perspective within the global software industry; Case study: Evaluating the commercial aerospace industry of the BRIC nations; Conclusion.